# Prepackaged Drink-Themed Cotton Candies Kool-Aid Cotton Candy Comes in Two Package Sizes By Michael Hemsworth | Published 2021-06-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/koolaid-cotton-candy References: [csnews](https://csnews.com/kool-aid-brand-cotton-candy) & [hilcousa](http://www.hilcousa.com) The Kool-Aid Cotton Candy has been developed as a new treat from Hilco in collaboration with The Kraft Heinz Co. as a tasty option for avid fans of the namesake drink to try out. The cotton candy is formulated with the quintessential county fair treat in mind, but with a distinct flavor that will call to mind Kool-Aid drink crystals. The product comes in two package size options to choose from including a four-ounce tub with both tropical punch and cherry flavors in the mix as well as the 1.5-ounce bag with the tropical punch flavor only. The Kool-Aid Cotton Candy is priced at between $3.99 and $4.99 for the ahorentiond four-ounce tub, while the 1.5-ounce bag will retail for between $1.49 and $1.99. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 38% | Activity: 65% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Flavor-inspired Treats:** Opportunity for the development of similarly flavored treats inspired by popular beverages. - **Alternative Candy Package Sizes:** Opportunity for candy companies to expand their product line with different sizes and options for consumers. - **Novelty Cotton Candy Flavors:** Opportunity for cotton candy companies to produce unusual and unique flavor options. ### Who This Affects Most - **Confectionery Industry:** Major players in the confectionery industry could create their own line of flavored cotton candies to attract niche markets. - **Beverage Industry:** Companies in the beverage industry could expand their product line by introducing complementary snacks or flavors. - **Fair and Event Industry:** Fair and event organizers could provide a greater variety of cotton candy flavors to attract visitors and create unique experiences. ## Related on Trend Hunter - [Candy-Covered Gummy Bites](https://www.trendhunter.com/trends/koolaid-gummy-bites.md) - [Extra-Sour Licorice-Like Candies](https://www.trendhunter.com/trends/koolaid-sour-belts.md) - [Branded Fruity Chew Candies](https://www.trendhunter.com/trends/hilco-sweets.md) - [Branded Rock Candy Treats](https://www.trendhunter.com/trends/rock-candy-sticks.md) - [Halloween-Themed Popping Candies](https://www.trendhunter.com/trends/hilco-treats.md) - [Ketchup-Flavored Candy Floss](https://www.trendhunter.com/trends/ketchup-cotton-candy.md) - [Luxe Cotton Candy Treats](https://www.trendhunter.com/trends/art-of-sucre.md) - [Cotton Candy-Flavored Coolers](https://www.trendhunter.com/trends/cotton-candy-lemonade.md) - [Collaboration Frozen Summertime Treats](https://www.trendhunter.com/trends/koolaid-tropical-punch-ice.md)