# Festive Drink Mix Candies These Kool-Aid Candy Products are Being Launched for the Holidays By Michael Hemsworth | Published 2020-11-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/koolaid-candy-products References: [csnews](https://csnews.com/kool-aid-holiday-2020-novelty-candy) & [hilcousa](http://www.hilcousa.com) A new range of [Kool-Aid](https://www.trendhunter.com/trends/hilco-treats) candy products are being launched by [Hilco](https://www.trendhunter.com/trends/koolaid-gummy-bites) to offer avid fans of the drink mix with a way to extend their excitement into the holiday season. The product range includes the Story Books, Tube Toppers and Candy Canes, which are all formulated with a number of iconic flavors that fans are sure to recognize. This includes Cherry, Grape and Fruit Punch to bring fruity flavor to the holidays when heavier flavor profiles usually reign supreme. The various [holiday Kool-Aid candy products](https://www.trendhunter.com/trends/ghoul-aid) from Hilco are being launched now and feature an accessible price point that ranges from $1.49 to $1.99. This makes them a festive and affordable way to update existing holiday traditions with a touch of familiar sweetness. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 3% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Holiday-themed Candy Products:** Creating festive versions of popular food and drink items for the holidays. - **Brand Extension Through Product Diversification:** Expanding product offerings to cater to different consumer preferences and occasions. - **Affordable Holiday Treats:** Providing budget-friendly options for consumers to enjoy during the holiday season. ### Where This Applies - **Candy Industry:** Exploring innovative flavors and packaging designs to attract consumers during special occasions. - **Beverage Industry:** Collaborating with candy manufacturers to create unique candy versions of popular drink brands. - **Seasonal Products Industry:** Developing seasonal product lines to capitalize on consumer demand for holiday-themed items. ## Related on Trend Hunter - [Halloween-Themed Popping Candies](https://www.trendhunter.com/trends/hilco-treats.md) - [Candy-Covered Gummy Bites](https://www.trendhunter.com/trends/koolaid-gummy-bites.md) - [Holiday Sour Candies](https://www.trendhunter.com/trends/holiday-sour-candies.md) - [Extra-Sour Licorice-Like Candies](https://www.trendhunter.com/trends/koolaid-sour-belts.md) - [Branded Fruity Chew Candies](https://www.trendhunter.com/trends/hilco-sweets.md) - [Branded Rock Candy Treats](https://www.trendhunter.com/trends/rock-candy-sticks.md) - [Branded Holiday Candy Collections](https://www.trendhunter.com/trends/frankford-candy-holiday-collection.md) - [Cost-Conscious Christmas Candy Collections](https://www.trendhunter.com/trends/the-hershey-company-holiday-range.md) - [Festive Candied Popcorn Treats](https://www.trendhunter.com/trends/cookie-pop-and-candy-pop.md)