# Reduced Sugar Sparkling Juices Kool-Aid Sparklers Contain 11 Grams of Sugar Per Serving By Laura McQuarrie | Published 2018-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kool-aid-sparklers References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/3972-new-on-the-shelves) & [koolaid](http://www.koolaid.com/en/products/sparklers) Kool-Aid Sparklers were recently introduced as a new way for consumers to enjoy the taste of the popular fruit-flavored drink mixes in a carbonated form that contains half the sugar of the leading traditional carbonated soft drink. The sparkling juice drinks have been launched in four classic flavors: Cherry, Grape, Orange and Tropical Punch, each of which comes in a can. The packaging emphasizes the [lower sugar content](https://www.trendhunter.com/trends/welchs-zero) of the beverages, which contain just 11 grams of sugar per serving. Additionally, the drinks are free from artificial flavors and high fructose corn syrup. Health-conscious consumers are looking to take better care of themselves by choosing products that feature revised formulas or [better-for-you alternatives](https://www.trendhunter.com/trends/gatorade-lower-sugar) from different brands. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 45% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Reduced Sugar Beverages:** Opportunity for developing and promoting beverages with lower sugar content to meet the demands of health-conscious consumers. - **Carbonated Fruit Drinks:** Potential for creating carbonated versions of popular fruit-flavored drinks to offer consumers a new and refreshing way to enjoy familiar flavors. - **Alternative Soft Drinks:** Innovation opportunity to introduce alternative soft drinks that are free from artificial flavors and high fructose corn syrup to cater to consumers seeking healthier options. ### Where This Applies - **Beverage Industry:** Possibility for beverage manufacturers to capitalize on the trend of reduced sugar beverages by developing and marketing healthier drink options. - **Fruit Beverage Industry:** Potential for fruit beverage manufacturers to expand their product lines by introducing carbonated versions of their popular fruit-flavored drinks. - **Soft Drink Industry:** Opportunity for soft drink companies to tap into the market of health-conscious consumers by offering alternative soft drink options that are free from artificial flavors and high fructose corn syrup. ## Related on Trend Hunter - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/spindrift-1.md) - [Juicy Better-for-You Sodas](https://www.trendhunter.com/trends/spindrift-soda.md) - [Candy-Flavored Sparkling Drinks](https://www.trendhunter.com/trends/sparkling-ice-starburst.md) - [Low-Sugar Italian Sparkling Drinks](https://www.trendhunter.com/trends/italian-sparkling-drinks.md) - [Canned Sparkling Juices](https://www.trendhunter.com/trends/sparkling-juices.md) - [Sparkling Candy Beverages](https://www.trendhunter.com/trends/candy-can.md) - [Spiked Sparkling Lemonades](https://www.trendhunter.com/trends/spiked-strawberry-lemonade.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md) - [Bubbly Beverage Mini-Cans](https://www.trendhunter.com/trends/mini-cans.md)