# Fermented Drink Mix Cocktails South Austin’s Elementary Serves a Kool-Aid Cosmo By Laura McQuarrie | Published 2023-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kool-aid-cosmo References: [instagram](https://www.instagram.com/p/CzcM7SUuu4l/?img_index=3) & [punchdrink](https://punchdrink.com/articles/modern-cosmopolitan-cocktail/)  [South Austin’s Elementary](https://www.trendhunter.com/trends/sojurita) is a cocktail bar that serves up 90s nostalgia with elevated techniques and conceptual ideas, all of which are evident in unconventional serves like the [Kool-Aid Cosmo](https://www.trendhunter.com/trends/koolaid-tropical-punch-ice). This twist on the classic cosmopolitan recipe uses Kool-Aid mead in place of cranberry juice, along with lemon "super juice." When perfecting this cocktail, Elementary owner and creative director Chris Arial told [Punch](https://www.trendhunter.com/trends/punch-mission) that his intent was "to create something that’s unexpected within the familiar." The Kool-Aid Cosmo is a nostalgic drink that fits right in with other playful menu items like the Eggo-spresso Martini and Idahoe Barbie made with purple potato. Drinkers are drawn to these libations for the journey they provide through a fusion of familiar ingredients transformed into novel, vibrant taste experiences that evoke the past with every sip. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 10% | Activity: 2% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Nostalgic Drink Experiences:** Elevated cocktail bars are offering playful and unconventional drinks that evoke nostalgia and provide a fusion of familiar ingredients transformed into novel, vibrant taste experiences. - **Twists on Classic Recipes:** Cocktail bars are experimenting with unconventional ingredients and techniques to put unique twists on classic recipes, creating unexpected and innovative flavor combinations. - **Playful Menu Concepts:** Bar menus are featuring playful and conceptual ideas, incorporating nostalgic elements and unconventional serves that surprise customers with unexpected and unconventional drink experiences. ### Who This Affects Most - **Cocktail Bars:** Cocktail bars have the opportunity to attract customers by offering nostalgic drink experiences and playful menu concepts that create unique and memorable occasions for their patrons. - **Beverage Industry:** The beverage industry can benefit from creating and marketing innovative drink products that put unique twists on classic recipes, catering to consumers' desire for novel and unexpected taste experiences. - **Hospitality and Entertainment:** The hospitality and entertainment industry can incorporate nostalgic and playful drink concepts into their venues to attract customers and provide them with enjoyable and memorable experiences. ## Related on Trend Hunter - [Cosmo-Inspired Beers](https://www.trendhunter.com/trends/cosmoale.md) - [RTD Retro-Classic Cocktails](https://www.trendhunter.com/trends/cosmopolitan-cocktail.md) - [Timeless Canned Cocktails](https://www.trendhunter.com/trends/the-cocktail-chemist.md) - [Single-Serve Cosmo Cocktails](https://www.trendhunter.com/trends/cosmopolitan-cocktail-in-a-can.md) - [Cranberry Canned Cocktails](https://www.trendhunter.com/trends/cranberrykissed-canned-cocktail.md) - [Bottled Cosmopolitan Cocktails](https://www.trendhunter.com/trends/civil-pours.md) - [Indulgent Frozen Cocktails](https://www.trendhunter.com/trends/frozen-cocktail.md) - [Clarified Cereal Milk Cocktails](https://www.trendhunter.com/trends/the-neon-milk-punch.md) - [Summery Canned Cocktails](https://www.trendhunter.com/trends/post-meridiem-spirits.md)