# Hybrid Cookie Dough Brownies Little Caesars is Testing Kooky Dough Brownies Made with M&M's Minis By Katherine Pendrill | Published 2020-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kooky-dough-brownies-made-with-mms-minis References: [brandeating](https://www.brandeating.com/2020/12/little-caesars-tests-new-kooky-dough-brownies-made-with-m-and-ms-minis.html) It can be hard to choose between cookies and brownies, and now you don't have to thanks to [Little Caesars'](https://www.trendhunter.com/trends/crazy-calzony) new Kooky Dough Brownies Made with [M&M's Minis](https://www.trendhunter.com/trends/nestle-toll-house-peppermint-cocoa-cookie-dough). Recently, customers in the Tri-Cities, Tennessee area (Kingsport, Johnson City, and Bristol) noticed that Little Caesars had begun testing a new Kooky Dough Brownies Made with M&M's Minis dessert. The decadent hybrid treat consists of a brownie topped with a layer of soft cookie dough and studded with M&M's Minis chocolates. The Kooky Dough Brownies come four pieces to an order, so they made a great option for sharing. While Little Caesars has offered desserts like this in the past, the chain does not have any desserts on its nation-wide menu. Image Credit: Little Caesars ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Desserts:** Disruptive innovation opportunity: Developing unique hybrid dessert combinations to cater to consumers' cravings for multiple sweets in one. - **Gourmet Fast Food Desserts:** Disruptive innovation opportunity: Creating high-quality, indulgent desserts in the fast food industry to elevate the dining experience and attract dessert lovers. - **Customizable Dessert Options:** Disruptive innovation opportunity: Allowing customers to personalize their desserts by offering various add-ins and toppings for a unique and tailored experience. ### Where This Applies - **Fast Food:** Disruptive innovation opportunity: Introducing unconventional desserts in the fast food industry to stand out among competitors and attract a wider customer base. - **Bakery:** Disruptive innovation opportunity: Incorporating hybrid dessert concepts, like cookie dough brownies, into traditional bakery offerings to appeal to modern taste preferences. - **Confectionery:** Disruptive innovation opportunity: Collaborating with fast food chains or bakeries to develop unique confections, such as M&M's Minis-studded brownies, that offer a delightful twist on classic treats. ## Related on Trend Hunter - [Candy Bar-Topped Dessert Brownies](https://www.trendhunter.com/trends/little-caesars-cookie-dough-brownie.md) - [Crispy Rice QSR Desserts](https://www.trendhunter.com/trends/crazy-treats.md) - [Hybrid Brownie Cookie Treats](https://www.trendhunter.com/trends/brownie-cookies.md) - [Hybrid Holiday Dessert Cookies](https://www.trendhunter.com/trends/brookie-dough-pie-cookies.md) - [Hybrid Brownie Crust Cookies](https://www.trendhunter.com/trends/brookie-dough-pie.md) - [Hybrid Brownie-Flavored Cookies](https://www.trendhunter.com/trends/brookie-pie.md) - [Crumbled Cookie Dessert Pizzas](https://www.trendhunter.com/trends/oreo-brownie-pizza.md) - [Cookie Brownie Hybrids](https://www.trendhunter.com/trends/chocolate-chunk-brookie.md) - [Rich Brownie-Packed Cookies](https://www.trendhunter.com/trends/classic-brookie.md)