# Daring Desert Photoshoots The Kookai Autumn/Winter 2011 Campaign Sports Bold Fashion Statements By Chalaine Mantha | Published 2011-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kookai-autumn-winter-2011-campaign References: [sassisamblog](http://www.sassisamblog.com/2011/02/25/juliana-forge-kookai-autumnwinter-campaign-2011/) & [kookai](http://www.kookai.co.uk/) The Kookai Autumn/Winter 2011 campaign called Where the Wild Things Are features models Juliana Forge and Ilona Novacek. The hot and sunny [desert shoot](https://www.trendhunter.com/trends/rudsak-ss25-collection) features lavish lace outfits, petite dresses and rockin' suede jackets. The models also don big chunky jewelry and sport bright-white nails. The Kookai Autumn/Winter 2011 campaign is hot enough to get you excited for [fall fashion](https://www.trendhunter.com/trends/khaotique-noir) even though spring has yet to arrive. **Implications** - [Bold dramatic fashions](https://www.trendhunter.com/trends/songs-of-siren) continue to reign supreme over bland designs that seem like pointless purchases for consumers. Budget-wary consumers appreciate making purchases that are dramatic and vastly different from their neighbors. These purchases allow consumers to stand out from cookie-cutter molds. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 62% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Bold Dramatic Fashions:** Opportunity for fashion brands to create unique and standout designs that cater to consumers' desire to make bold fashion statements. - **Individuality and Personal Expression:** Opportunity for brands to offer customizable options and unique styles that allow consumers to express their individuality through fashion. - **Fashion Photography in Natural Settings:** Opportunity for photographers and fashion brands to collaborate on photoshoots in unique and natural locations to create visually striking images. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity for fashion brands to break away from traditional designs and offer bold and unique options that cater to consumers' desire for individuality. - **Photography:** Disruptive innovation opportunity for photographers to explore unique and natural locations for fashion photoshoots, creating visually stunning images that captivate consumers. - **Jewelry:** Disruptive innovation opportunity for jewelry brands to create bold and eye-catching pieces that complement and enhance the bold fashion trends, allowing consumers to express their individual style through accessories. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)