# Handcuffed Perfume Akon'S Kovict Fragrances Just as Badass as He Is By Shelby Lee Walsh | Published 2010-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/konvict-fragrances References: [luxist](http://www.luxist.com/2010/03/12/akons-handcuff-fragrances/) & [akonfragrances](http://www.akonfragrances.com/) Akon's Konvict Fragrances are the next generation in [celebrity perfumes](https://www.trendhunter.com/trends/summer-mink). With one for men called Konvict Homme and one for women called Konvict Femme, these scents not only smell badass, they look badass too. The Kovict fragrances contain many delightful scents. Kovict Femme, for example, "combines notes of lemon and mandarin with vanilla and almond musk. Konvict Homme has fresh notes of bergamot and lemon with an earthy base of sandalwood and cedar." When it comes to Akon, never underestimate. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 1% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Badass Fragrances:** Creating perfumes that are not only smelling good but also look badass. - **Celebrity Scents:** Development of fragrances by celebrities as a marketing tool. - **Unconventional Flavors:** Experimenting with unexpected flavor combinations to create unique scents. ### Industries Being Reshaped - **Beauty and Personal Care:** Innovation in creating fragrances with new and unique combinations. - **Marketing and Advertising:** Utilizing celebrity endorsement to create and promote brand awareness. - **Fashion and Entertainment:** Using fragrances or perfumes as a fashion accessory and branding merchandise within the entertainment industry. ## Related on Trend Hunter - [Limited Sophisticated Men's Fragrances](https://www.trendhunter.com/trends/absolu-aventus.md) - [Feminine Empowerment-Focused Perfumes](https://www.trendhunter.com/trends/feminine-empowerment.md) - [Elevated Incognito-Inspired Fragrances](https://www.trendhunter.com/trends/alias-and-alias-ii.md) - [Backpack-Shaped Premium Fragrances](https://www.trendhunter.com/trends/mcm-diamond.md) - [Edgy High-Impact Fragrances](https://www.trendhunter.com/trends/crazypills.md) - [Cocktail-Inspired Fragrances](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances.md) - [Celebrity-Launched Opulent Fragrances](https://www.trendhunter.com/trends/summer-mink.md) - [Triple-Vetiver Fragrances](https://www.trendhunter.com/trends/ex-vetiver.md) - [Romantic Fragrance Duos](https://www.trendhunter.com/trends/fugazzi-x-borntostandout.md)