# Oozing Sneaker Graffiti Konrad Kirpluk Enters Adidas Contest With Digital Street Art By Jason Soy | Published 2011-09-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/konrad-kirpluk References: [kirpluk.deviantart](http://kirpluk.deviantart.com/) & [behance.net](http://www.behance.net/gallery/vector_art/2032827) These Konrad Kirpluk illustrations would not be out of place as a mural on the wall of an urban setting, but thankfully, they are actually just designs for potential [Adidas](https://www.trendhunter.com/trends/museum-of-graffiti1) wear. Can you not imagine how sick these kooky, oozing graphics of a bunny in a jumpsuit would look on a T-shirt? Konrad Kirpluk is a U.K.-based illustrator who specializes in using vector graphics in various pop art styles. Commonly seen in his art pieces are hyperbolic characters with [graffiti artwork influences](https://www.trendhunter.com/trends/slawn-crocs-classic-clog). I’m most impressed with Kirpluk’s skill of emulating felt-tip marker strokes in the digital realm. **Implications** - Consumers are obsessed with expressing their individuality, as it’s seen as an ideal in first-world nations. As a method of invoking particular identity characteristics, [sneaker corporations](https://www.trendhunter.com/trends/adidas-x-snipes) often align themselves with particular subcultures. Corporations in other industries may also consider aligning their wares with particular subcultures as a way to gain credibility and ultimately garner consumer business. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 81% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Street Art-inspired Designs:** Opportunity for companies to incorporate graffiti artwork influences into their designs to appeal to consumers' desire for individuality. - **Emulating Handcrafted Style Digitally:** Chance for companies to develop digital technologies or tools that accurately simulate traditional artistic techniques, such as felt-tip marker strokes. - **Subcultural Brand Alignment:** Potential for companies in various industries to align their products with specific subcultures to establish credibility and attract consumer attention. ### Sectors Adopting This - **Fashion:** Fashion companies can integrate street art-inspired designs into their clothing and footwear to tap into the demand for individualistic style. - **Digital Art:** Opportunity for companies in the digital art sector to create software or tools that replicate the look and feel of traditional handcrafted illustrations. - **Marketing and Advertising:** Businesses in the marketing and advertising industry can explore subcultural brand alignment strategies to connect with target audiences and enhance brand perception. ## Related on Trend Hunter - [Artistic Sneaker Collaborations](https://www.trendhunter.com/trends/skechers-x-vexx.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md) - [Graffiti Clog Collaboration](https://www.trendhunter.com/trends/slawn-crocs-classic-clog.md) - [Playful Character-Adorned Apparel](https://www.trendhunter.com/trends/shmoofoil.md) - [Street Art-Adorned Perforated Footwear](https://www.trendhunter.com/trends/futura-laboratories-2.md) - [Japanese Artwork Sneakers](https://www.trendhunter.com/trends/converse-allstar.md) - [Cartoon Inspired Sneakers](https://www.trendhunter.com/trends/stan-smith-x-spongebob-squarepants.md) - [Collaborative Artful Shoe Designs](https://www.trendhunter.com/trends/metropole-seoul-derby.md)