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# Powdered Soy Sauce Containers
Nendo Has Designed a Container for Kona-Shoyu Seasoning

By Joey Haar | Published 2017-08-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/konashoyu-seasoning
References: [dezeen](https://www.dezeen.com/2017/08/01/nendo-soy-sauce-dispenser-shimogamosaryo-restaurant-kyoto-design/)

The classic glass salt and pepper shaker design is visually synonymous with the seasoning itself, and [Nendo](https://www.trendhunter.com/trends/nendo-x-nissin-the-fork) has endeavored to create the same visual association for Kona-Shoyu seasoning, a [powdered form of soy sauce](https://www.trendhunter.com/trends/hot-sauce-powders) offered by an historic [Kyoto](https://www.trendhunter.com/trends/kyoto-whopper) restaurant.

Nendo's bulbous vessel has two containers: one for loading and pouring the powder and one for storing it. To fill it, one just pours the Kona-Shoyu seasoning into the open mouth, then tilts it upward to filter that powder down into the enclosed section. To add the seasoning to one's food, they upend the container to fill the mouth with the desired amount of seasoning, then tilt that mouth sideways to disperse it. The benefit of the bottle's design is that diners can easily see just how much seasoning they're using before pouring it onto their food.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 44% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Powdered Seasoning Containers:** This trend showcases innovative containers designed specifically for powdered seasonings, providing convenience and control.
- **Visual Association Design:** This trend focuses on creating visual associations between packaging design and the product it contains, enhancing brand recognition and user experience.
- **Convenient Seasoning Dispensing:** This trend addresses the need for easy and precise seasoning dispensing, improving user satisfaction and minimizing waste.

### Industries Being Reshaped

- **Food Packaging:** This industry can explore innovative packaging designs for powdered seasonings, enhancing user experience and convenience.
- **Restaurant Supplies:** This industry can benefit from providing specialized containers and dispensers for powdered seasonings, catering to the needs of restaurants and diners.
- **Kitchenware:** This industry can develop new utensils and tools for convenient and controlled dispensing of powdered seasonings, offering enhanced functionality and user satisfaction.

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