# Bottled Deep Sea Water 'Kona Deep' is a Desalinated Beverage from Deep-Ocean Currents By Laura McQuarrie | Published 2016-02-24 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/kona-deep References: [vegnews](http://vegnews.com/articles/page.do?pageId=7506&catId=1) & [konadeep](http://konadeep.com/) [Kona Deep](https://www.trendhunter.com/trends/kona-paradise-in-a-bottle) is the name of a new bottled drinking water that's quite unlike may that came before it. The Hawaii company sources its water from currents off of the coast of Kona, which once came from Greenland glaciers. Over time, this water has had plenty of time to absorb beneficial minerals. While the minerals are not stripped from the water before it is bottled for sale, Kona Deep is desalinated to make it drinkable. From artisanal water packaging and [unconventional water beverages derived from plants](https://www.trendhunter.com/trends/marine-plantbased-beverages) to [bottled water sourced from the clouds](https://www.trendhunter.com/trends/the-kara-pure-2), there's an indication that consumers are looking for more from water as a beverage; this is now a product that's being used to enhance health and lifestyles. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Why This Trend Is Growing - **Deep-sea Water Beverages:** There is a trend towards beverages made with water sourced from deep-ocean currents for their beneficial mineral content. - **Desalination Technology:** The use of desalination technology to make deep-sea water drinkable is a rising trend in the beverage industry. - **Premium Bottled Water:** Consumers are increasingly seeking out premium bottled water products that offer added health benefits. ### Industries Being Reshaped - **Bottled Water:** The bottled water industry can capitalize on this trend by sourcing water from deep-ocean currents and using desalination technology to make it drinkable. - **Health and Wellness:** The health and wellness industry can use deep-sea water beverages as a way to offer consumers an added source of minerals and nutrients. - **Desalination Technology:** The desalination technology industry can benefit from the rising trend of using this technology in the beverage industry to create new, innovative products. ## Related on Trend Hunter - [Melted Iceberg Bottled Waters](https://www.trendhunter.com/trends/berg-iceberg-bottled-water.md) - [Eco-Friendly Air-to-Water Dispensers](https://www.trendhunter.com/trends/kara-pure.md) - [Transparent Spring-Sourced Water](https://www.trendhunter.com/trends/loonen.md) - [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md) - [Modernized Coconut Water Brands](https://www.trendhunter.com/trends/coconut-water-brand.md) - [Norwegian Mineral Waters](https://www.trendhunter.com/trends/premium-bottled-water.md) - [Complete Hydration Powders](https://www.trendhunter.com/trends/drywater-features.md) - [Single-Ingredient Banana Water](https://www.trendhunter.com/trends/banagua.md) - [Oceanic Pressure Water Purifiers](https://www.trendhunter.com/trends/quenchsea-reel.md)