# Cold Brew Coffee Expansions Kommunity Brew Signs 25-Store Deal With Coles By Niko Pajkovic | Published 2022-08-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/kommunity-brew References: [foodmag.au](https://www.foodmag.com.au/kommunity-brew-launches-cold-matter-range-in-coles-store-deal/) & [kommunitybrew](https://www.kommunitybrew.com/)  Australian kombucha, tea, and coffee brand Kommunity Brew have teamed up with grocery giant [Coles](https://www.trendhunter.com/trends/meat-supply-chain) to launch its newly released Cold [Matter](https://www.trendhunter.com/trends/aurora-cannabis1) line in 25 Coles locations throughout the country. The new partnership comes on the heels of Kommunity Brew's recent opening of a new headquarters and brewery, which has enabled the company to increase its production capacity by 375 percent. The Kommunity Brew Cold Matter line consists of four main products: Cold Brew Coffee Long Black, Cold Brew Coffee Oat Milk, [Cold Brew Tea Peach](https://www.trendhunter.com/trends/southland-reserve-cold-brew-tea), and Cold Brew Tea Watermelon. “Our Cold Matter range is in a strong position to capitalise on both the Covid-induced buy-local movement and the healthier lifestyle choices influencing shoppers’ brand selections today,” said Nathanial Oldmeadow, general operations, and innovation manager at Kommunity Brew. Image Credit: Kommunity Brew ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 22% | Activity: 61% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Cold Brew Coffee Consumption:** Businesses can disrupt the coffee industry and tap into health and wellness trends by introducing cold brew coffee products. - **Local Sourcing:** Companies can take advantage of the Covid-induced buy-local movement by partnering with local suppliers and retailers to increase their reach and customer base. - **Healthy Beverage Options:** Entering the market with healthier beverage options such as cold brew tea and oat milk products can help businesses attract consumers looking for healthier choices. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can benefit from expanding their product line to include cold brew coffee, tea, and oat milk products that cater to the health and wellness conscious customer base. - **Retail Industry:** Retailers can partner with local suppliers and brands offering healthy beverage options, such as the newly released Cold Matter line, to capitalize on the Covid-induced buy-local movement. - **Coffee Shops and Cafes Industry:** Cold brew coffee products and other healthy beverage alternatives can be incorporated into cafes and coffee shops' menus to cater to a growing health-conscious customer base. ## Related on Trend Hunter - [Expanded Ready-To-Drink Cold Brews](https://www.trendhunter.com/trends/readytodrink-cold-brew.md) - [Multi-Serve Cold Brews](https://www.trendhunter.com/trends/multiserve-cold-brew.md) - [Canned Cold Brew Coffees](https://www.trendhunter.com/trends/blk-bold.md) - [Functional Coffee Line Expansions](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew.md) - [Proprietary Brewing Cold Coffees](https://www.trendhunter.com/trends/cold-brew-coffee-line.md) - [Multi-Serve Cold Brew Coffees](https://www.trendhunter.com/trends/pop-bottle-organic-cold-brew-coffee.md) - [RTD Brew Coffee Products](https://www.trendhunter.com/trends/equator-coffees.md) - [Cold Brew QSR Lineups](https://www.trendhunter.com/trends/dunkin-cold-brew.md) - [Multi-Serve Cold Brew Coffees](https://www.trendhunter.com/trends/equator-coffee.md)