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# Japanese Rice Flour Donuts
Krispy Kreme Japan's Kome-Dough Donuts are Made with Rice Flour

By Katherine Pendrill | Published 2024-09-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/komedough
References: [soranews24](https://soranews24.com/2024/09/27/japanese-rice-flour-donut-line-added-to-permanent-menu-at-krispy-kreme-japan/)

![Japanese Rice Flour Donuts](https://cdn.trendhunterstatic.com/thumbs/546/komedough.jpeg)

Krispy Kreme [Japan](https://www.trendhunter.com/trends/krispy-kreme-japan-donuts) just unveiled its new Kome-Dough donuts – a Japanese exclusive release.

While Krispy Kreme has experimented with Japanese flavors, its new Kome-Dough donuts put a Japanese twist on the donut recipe itself. Instead of regular flour, the new Kome-Dough donuts are made with Japanese rice flour that's been produced domestically. The rice flour gives the donuts a subtle sweetness and an extra chewiness that makes them completely unique. When the new Kome-Dough donuts are officially released in November, fans will be able to get their hands on two different varieties. One will feature kinako (roasted soybean) glaze and a powdered topping, while the other will feature kuromitsu (a sweet, molasses-like brown sugar syrup).

Image Credit: Krispy Kreme Japan

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 37% | Activity: 37% | Freshness: 28%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Culturally Infused Desserts:** Merging traditional Japanese ingredients like kinako and kuromitsu with popular Western desserts offers robust flavor combinations and unique textures.
- **Alternative Flour Baked Goods:** Using rice flour instead of regular flour to create baked good offers consumers a distinct taste and textural experience without gluten.
- **Limited-edition Releases:** Exclusive, region-specific products can drive customer intrigue and create a sense of urgency and novelty in the food market.

### Where This Applies

- **Food and Beverage:** Introducing culturally infused products like rice flour donuts connects with local tastes and diversifies the traditional bakery offerings.
- **Gluten-free Foods:** The rise of gluten-free alternatives in conventional recipes caters to dietary restrictions while maintaining authentic flavors.
- **Specialty Ingredients Market:** The use of unique domestic ingredients such as Japanese rice flour elevates the market for specialty and artisanal products.

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