# Matcha Rice-Flour Doughnuts Krispy Kreme Celebrates Matcha Day with the Kome-Dough Matcha Cream By Katherine Pendrill | Published 2025-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/komedough-matcha-cream References: [soranews24](https://soranews24.com/2025/01/13/krispy-kreme-releases-a-very-japanese-rice-doughnut-for-matcha-day/)  [Krispy Kreme Japan](https://www.trendhunter.com/trends/cheerful-cheese) is celebrating Matcha Day with a new Kome-Dough Matcha Cream rice-flour doughnut. For a while now, Krispy Kreme Japan has been serving up a popular rice-flour doughnut called the 'Kome-Dough,' which is made from domestically grown rice flour and has a subtle sweet chew. Now, the brand is looking to celebrate Matcha Day on February 6th with a special Kome-Dough Matcha Cream version of the doughnut. This tasty treat consists of a rice flour doughnut topped with a thick layer of [matcha cream](https://www.trendhunter.com/trends/7eleven-japan-meccha-matcha) and red bean paste. The whole thing is then drizzled with white chocolate, a sprinkling of powdered sugar, and a little cluster of red beans. The new Kome-Dough Matcha Cream doughnut will be available for just a limited time from January 15th to March 12th. Image Credit: Krispy Kreme ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 64% | Activity: 75% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Matcha-flavored Desserts:** The rise in matcha-flavored desserts presents an opportunity for brands to innovate in flavor experimentation, catering to consumers seeking exotic taste profiles. - **Rice-flour Alternatives:** The utilization of rice flour in creating gluten-free options is gaining traction, signaling potential in developing diverse product lines for health-conscious consumers. - **Limited-time Offer Products:** Offering limited-time treats harnesses consumer interest through exclusivity and urgency, fostering unique marketing strategies in the food sector. ### Sectors Adopting This - **Specialty Baked Goods:** Specialty baked goods are evolving with innovative ingredients like matcha and rice flour, which can differentiate brands within the crowded dessert landscape. - **Gluten-free Foods:** The gluten-free food industry is expanding as consumers demand more varied and flavorful alternatives to traditional wheat-based products. - **Café and Coffee Chains:** Cafés and coffee chains are capitalizing on culturally inspired menu items, such as matcha-infused offerings, enhancing customer experience with globally influenced flavors. ## Related on Trend Hunter - [Japanese Rice Flour Donuts](https://www.trendhunter.com/trends/komedough.md) - [Collaboration Matcha-Infused Donuts](https://www.trendhunter.com/trends/mister-donut-collaboration.md) - [Matcha-Themed Donut Menus](https://www.trendhunter.com/trends/krispy-kreme-grab-your-greens.md) - [Creamy Cloud-Inspired Matcha Drinks](https://www.trendhunter.com/trends/matcha-drinks.md) - [Roasted Green Tea Donuts](https://www.trendhunter.com/trends/misdo-meets-gion-tsujiri.md) - [Florally Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-japan-donuts.md) - [Celebratory Matcha Cafe Menus](https://www.trendhunter.com/trends/starbucks-japan-new-years.md) - [Matcha-Themed Donut Shop Menus](https://www.trendhunter.com/trends/randys-donuts-matcha-line.md) - [Charming Moon-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-sweet-tsukimi-full-moon.md)