# Zesty Orange Kombuchas These Sugar-Free Kombuchas Are Packed With Strong Live Cultures By Rahul Kalvapalle | Published 2023-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kombuchas References: [foodbev](https://www.foodbev.com/news/remedy-launches-new-orange-squeeze-flavour/) & [remedydrinks](https://www.remedydrinks.com/au/remedy-kombucha-orange-squeeze-125l-x6)  Remedy [Drinks](https://www.trendhunter.com/trends/rockstar-mocktail-energy-drink), a company that specializes in kombuchas and was founded in the Australian city of Melbourne, is preparing to make a huge splash in the [Sainsbury's](https://www.trendhunter.com/trends/fentimans-botanically-brewed) supermarket chain in the U.K. with the introduction of its latest and greatest flavor, 'Orange Squeeze.' The 'Orange Squeeze' kombuchas were crafted via a [small-batch brewing process](https://www.trendhunter.com/trends/spraga-kombucha) that leads to the creation of healthy live cultures and satisfying flavors despite getting rid of sugar. The end result is a kombucha with an explosive orange flavor and a satisfying fizzy texture filled with citrus aromas and flavors, but completely devoid of sugar and artificial ingredients of any kind. Available for purchase in four-packs of 330-ml cans, the 'Orange Squeeze' kombuchas are positioned by Remedy Drinks as being "juicy, fresh and filled with zingy goodness." Image Credit: Remedy Drinks ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 2% | Activity: 12% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sugar-free Kombuchas:** Remedy Drinks' orange-flavored kombuchas are an example of disrupting the traditional sugar-laden kombucha market. - **Small-batch Brewing Processes:** Using small-batch brewing processes, such as the one used by Remedy Drinks, could become a trend in the kombucha industry. - **Healthy Live Cultures:** Focusing on the creation and promotion of healthy live cultures in kombucha products could become a popular trend among health-conscious consumers. ### Sectors Adopting This - **Beverage Industry:** The beverage industry, especially the kombucha segment, could benefit from the disruptive innovation opportunities arising from sugar-free, healthy kombuchas. - **Supermarket Industry:** Supermarket chains, such as Sainsbury's, can use the market disruption potential of new, innovative kombucha products for increased customer satisfaction and sales. - **Health and Wellness Industry:** Companies catering to the health and wellness industry can leverage trends in sugar-free, small-batch kombuchas and emphasize the importance of healthy live cultures. ## Related on Trend Hunter - [Summery No-Sugar Kombuchas](https://www.trendhunter.com/trends/remedy-drinks-kombucha-mango-passion.md) - [Prebiotic Blood Orange Sodas](https://www.trendhunter.com/trends/remedy-sodaly-blood-orange.md) - [Creamsicle-Inspired Kombuchas](https://www.trendhunter.com/trends/health-ade-orange-creamsicle.md) - [Seasonal Citrus Kombuchas](https://www.trendhunter.com/trends/blood-orange-kombucha.md) - [Vitamin-Rich Kombuchas](https://www.trendhunter.com/trends/fix8-kombucha-beverages.md) - [Iced Tea Lemonade Kombuchas](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha.md) - [Gut-Friendly Vinegar-Infused Sodas](https://www.trendhunter.com/trends/remedy-sodaly.md) - [Coffee-Citrus Kombuchas](https://www.trendhunter.com/trends/tangerine-coffee-kombucha.md) - [Citrusy Pressed Fruit Waters](https://www.trendhunter.com/trends/sunshine-orange-fruit-water.md)