# Low-Acid Kombucha Shampoos British M's Kombucha Shampoo is Effective for Removing Buildup & Dirt By Laura McQuarrie | Published 2021-10-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kombucha-shampoo References: [allure](https://www.allure.com/gallery/new-hair-care-products-october-2021) & [instagram](https://www.instagram.com/british_m/?hl=en) Cult-favorite Korean hair care brand British M launched a sulfate-free Kombucha Shampoo that uses fermented tea to support a healthy and well-balanced scalp. The formula is useful for clearing away the impurities and buildup that may accumulate on the scalp and it boasts a low-acid formula that's effective for leaving hair feeling cleansed yet not overdried. Black tea ferment is a key component of the formula, along with caffeine and salicylic acid. Gently hydrating and strengthening, the formula supports a "daily teatox" that removes environmental buildup and supports a healthier scalp and head of hair for men and women alike. Kombucha, best known as a healthful probiotic beverage, is making its way into a range of products for the hair, body and face thanks to its many beneficial properties. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 63% | Activity: 78% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Low-acid Kombucha Shampoos:** Kombucha-infused hair care products have the potential to disrupt the traditional shampoo industry with their natural and effective ingredients. - **Fermented Tea-based Beauty Products:** Fermented tea-based beauty products, such as shampoos, could be a growing trend in the beauty industry as consumers seek natural and sustainable ingredients. - **Scalp Health Revolution:** The emphasis on scalp health in hair care products, like low-acid Kombucha shampoos, could spark a scalp health revolution in the hair care industry. ### Sectors Adopting This - **Beauty Industry:** Beauty companies focusing on using natural and sustainable ingredients, like Kombucha, in their products could have an advantage in the growing trend of eco-friendly beauty products. - **Hair Care Industry:** The hair care industry could see a disruption towards natural and effective hair care products, with low-acid Kombucha shampoos leading the charge. - **Beverage Industry:** Kombucha's growing popularity in beauty and personal care products could push the beverage industry to expand its offerings of flavored Kombucha and Kombucha-based products. ## Related on Trend Hunter - [Thickening Matcha Shampoos](https://www.trendhunter.com/trends/matcha-rinse-thickening-shampoo.md) - [Scalp Health-Focused Shampoos](https://www.trendhunter.com/trends/scalp-shampoos.md) - [Chelating Detox Shampoos](https://www.trendhunter.com/trends/coco-eve-clarifying-detox-shampoo.md) - [Powerful Detox Shampoos](https://www.trendhunter.com/trends/detox-shampoos.md) - [Vinegar-Powered Shampoos](https://www.trendhunter.com/trends/wow-skin-science-apple-cider-vinegar-shampoo.md) - [Bio-Fermented Hair Treatments](https://www.trendhunter.com/trends/the-rootist.md) - [ACV-Based Haircare Products](https://www.trendhunter.com/trends/pura-dors-apple-cider-vinegar.md) - [Ayurvedic Foaming Scalp Scrubs](https://www.trendhunter.com/trends/foaming-scalp-scrub.md) - [Weekly Reset Shampoos](https://www.trendhunter.com/trends/clarifying-detox-shampoo.md)