# Kombucha Mocktail Campaigns Health-Ade's 'Keep The Happy in Happy Hour' Supports Dry January By Laura McQuarrie | Published 2022-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kombucha-mocktail References: [prnewswire](https://www.prnewswire.com/news-releases/health-ade-wants-you-to-keep-the-happy-in-happy-hour-this-dry-january-301450997.html) & [health-ade](http://www.health-ade.com/)  To support an ever-growing number of consumers who are choosing to take a month-long break from alcohol, Health-Ade launched the [Keep The Happy](https://www.trendhunter.com/trends/oyo-skincare) in Happy Hour campaign, which inspires flavorful alcohol swaps like kombucha mocktails. Non-drinkers will feel inspired all [Dry January](https://www.trendhunter.com/trends/sensori) long thanks to inspiring mocktail recipes created by the brand in collaboration with creators like Sad Papi, Vivian Nguyen of Coffee Bae and Leslie Kirchoff of [Disco Cubes](https://www.trendhunter.com/trends/whipped-cottage-cheese-dip). Each happy hour on Mondays, the brand is sharing kombucha mocktail recipes made with the most popular Health-Ade flavors. The Strawberry & Smoked Thyme recipe recently kicked off the series and it is just one delicious example of a full-flavor, alcohol-free option that can be made at home with ease. In addition to looking for more non-alcoholic options, consumers are searching for solutions to their gut problems, and kombucha satisfies that requirement as a fermented bubbly tea. Image Credit: Health-Ade ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 37% | Activity: 70% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Dry January Alternatives:** Opportunities for non-alcoholic beverage brands to create flavorful and appealing options for consumers who are abstaining from alcohol during Dry January. - **Kombucha Mocktails:** New trend in mocktail recipes featuring kombucha as a key ingredient, accommodating those seeking alternative beverage options with potential for cross-promotion with non-alcoholic beverage brands. - **Gut-healthy Beverages:** Growing demand for fermented, probiotic-rich beverages like kombucha that promote gut health and can be used as a selling point for non-alcoholic beverage brands. ### Where This Applies - **Non-alcoholic Beverage Brands:** Opportunities for non-alcoholic beverage brands to create innovative and flavorful options to meet the growing demand for alcohol alternatives during Dry January and beyond. - **Health and Wellness Industry:** Opportunities for health and wellness brands to market gut-healthy, fermented beverages like kombucha as a viable alternative to alcohol, appealing to consumers looking for non-alcoholic and functional beverage options. - **Food and Beverage Industry:** Opportunities for restaurants and bars to create inventive kombucha mocktail offerings on menus, catering to growing demand for non-alcoholic and gut-healthy beverage options. ## Related on Trend Hunter - [Herbal Blend Mocktail Kits](https://www.trendhunter.com/trends/wishgarden-mocktail-kit.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Alcohol Alternative Campaigns](https://www.trendhunter.com/trends/free-af.md) - [Mocktail-Making Incentives](https://www.trendhunter.com/trends/tips-for-sips.md) - [Dry January-Themed Menus](https://www.trendhunter.com/trends/the-spicy-agaverita.md) - [Healthy Soda Mocktail Kits](https://www.trendhunter.com/trends/hellofresh-x-poppi-mocktail.md) - [Refreshing Mocktail Teas](https://www.trendhunter.com/trends/mocktail-tea1.md) - [Dry January Drink Menus](https://www.trendhunter.com/trends/hopdoddy-burger-bar.md) - [Dry January Kits](https://www.trendhunter.com/trends/sensori.md)