# Prebiotic Cleansing Treatments The Kombucha Cleansing Treatment Feeds the Skin's Defense System By Laura McQuarrie | Published 2021-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kombucha-cleansing-treatment References: [thezoereport](https://www.thezoereport.com/p/31-new-january-2021-beauty-launches-that-make-for-the-perfect-beauty-stash-revamp-52111293/) & [fresh](https://www.fresh.com/us/skincare/categories/cleansers/kombucha-cleansing-treatment-H00005484.html) Fresh Beauty's Cleansing Kombucha Treatment is an all-in-one cleanser and treatment that's effective for removing pollutants, impurities, makeup and sunscreen, all the while supporting the skin's clarity. The hybrid cleanser-treatment is powered by hydrating hyaluronic acid, [kombucha (fermented black tea)](https://www.trendhunter.com/trends/tomato-milk-cleanser) and soap berry peel, as well as [prebiotic inulin](https://www.trendhunter.com/trends/biomebounce) derived from chicory roots to support the [skin's natural defenses](https://www.trendhunter.com/trends/biomeblush). The brand describes the latter ingredient as "food for the microbiota to keep a balanced environment." The skincare product can be used with a cotton round to remove even the most stubborn makeup, including mascara, without the need for rinsing afterward. This fresh take on a cleanser helps to pack even more skincare steps into one easy-to-use product and restore balance to a weakened skin defense system. Image Credit: Fresh Beauty ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 45% | Activity: 75% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Prebiotic Skincare:** Developing skincare products that contain prebiotic ingredients to support the skin's natural defenses and microbiome. - **Multi-functional Skincare:** Creating skincare products that combine multiple steps or purposes in one easy-to-use product. - **Hydrating Cleansers:** Designing cleansing products that not only remove impurities but also hydrate the skin. ### Where This Applies - **Skincare:** Developing prebiotic skincare lines that center around maintaining and supporting the skin's microbiome and natural defenses with additional benefits. - **Cosmetics:** Creating multi-functional cosmetic products that simplify the beauty routine while offering additional skincare benefits. - **Personal Care:** Innovating deeply hydrating personal care products such as cleansers that nourish and support the skin's defense system. ## Related on Trend Hunter - [Empowering Kombucha Skincare](https://www.trendhunter.com/trends/kombucha-facial-treatment-essence.md) - [Probiotic-Based Acne Treatments](https://www.trendhunter.com/trends/barrier-clear-treatment.md) - [Acne-Treating Cleansing Pastes](https://www.trendhunter.com/trends/acne-treating-cleansing-paste.md) - [Detoxifying Facial Cleansers](https://www.trendhunter.com/trends/detox-face-cleanser.md) - [Antioxidant-Packed Body Cleansers](https://www.trendhunter.com/trends/superfood-niacinamide-body-cleanser.md) - [Multi-Benefit Facial Cleansers](https://www.trendhunter.com/trends/barrier-pro-1step-cleanser.md) - [Biotech Beauty Products](https://www.trendhunter.com/trends/city-cleanse-duo.md) - [Fermented Cleansing Lotions](https://www.trendhunter.com/trends/fermented-cleansing-lotion.md) - [Esthetician-Backed Facial Cleansers](https://www.trendhunter.com/trends/rosemary-enzyme-cleanser.md)