# Regional Kombucha Branding Fous de L’île is a French Canadian Brand of Kombucha By Rebecca Byers | Published 2015-12-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kombucha-branding References: [lovelypackage](http://lovelypackage.com/fous-de-lile/) Fous de L’île is a new French Canadian kombucha brand boasting delicate branding and a wholesome product. With a subtle reference to Québecois poet and singer-songwriter Félix Leclerc, Fous de L’île is a bottled version of the [fermented tea beverage](https://www.trendhunter.com/trends/organic-drink-mixes) brewed in small batches in Montreal. Overall, Fous de L’île aims to make kombucha appeal to a wider group of consumers. Attempting to skew away from the health conscious consumer, the product and brand markets itself as something that anyone who appreciates high-quality, all-natural ingredients and rich flavors will enjoy. Repositioned as more than merely a health drink, Fous de L’île kombucha has wider appeal as a [natural craft beverage](https://www.trendhunter.com/trends/natural-alcoholic-beverages) made with care. The branding and bottle design for Fous de L’île was created by Fivethousand Fingers. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 55% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Craft Kombucha:** Craft kombucha brands are repositioning themselves as more than just health drinks, appealing to a wider group of consumers. - **Delicate Branding:** Brands are adopting delicate branding approaches to make their kombucha products more appealing and marketable. - **All-natural Ingredients:** Kombucha brands are emphasizing the use of high-quality, all-natural ingredients to attract consumers who appreciate wholesome products. ### Who This Affects Most - **Beverage Industry:** The beverage industry can explore the disruptive innovation opportunity of crafting kombucha products with wider appeal and repositioning them as natural craft beverages made with care. - **Design Industry:** The design industry can capitalize on the trend of delicate branding for kombucha brands, helping them create visually appealing and marketable packaging designs. - **Health and Wellness Industry:** The health and wellness industry can take advantage of the growing trend of all-natural ingredients in kombucha, providing consumers with wholesome and nutritious beverage options. ## Related on Trend Hunter - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Sessionable Canned Kombuchas](https://www.trendhunter.com/trends/koe.md) - [Mystical Fermentation Beverages](https://www.trendhunter.com/trends/moon-juice-kombucha.md) - [Mini Probiotic Beverages](https://www.trendhunter.com/trends/ferm-kombucha.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Iced Tea Lemonade Kombuchas](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha.md) - [Refreshed Non-Alc Brand Identities](https://www.trendhunter.com/trends/mockly.md) - [Botanical Kombucha Blends](https://www.trendhunter.com/trends/whalebird-kombucha.md) - [Authentic Boozy Craft Kombuchas](https://www.trendhunter.com/trends/craft-kombucha.md)