# Inspiring Kombucha Bottles Muse + Metta's Minimalist Packaging Beautifully Presents a Health Drink By Laura McQuarrie | Published 2018-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kombucha-bottle References: [thedieline](http://www.thedieline.com/blog/2018/2/5/muse-metta) & [museandmetta](http://museandmetta.com/) With the rise in popularity of probiotics over the past few years, [kombucha beverages](https://www.trendhunter.com/trends/spraga-kombucha) have become a popular drink for health—but many of them are branded in similarly packaged kombucha bottles that rely on the same motifs as a means of communicating its benefits. Muse + Metta sets itself apart as an [artful, minimalist kombucha brand](https://www.trendhunter.com/trends/cleveland-kitchen1), but it touches on more than just health; it is said to be "more than a beverage, it’s culture of health, art, and possibility. Muse + Metta believes food can feed us both physically and creatively." As the product is brewed with a range of [fruits, flowers and herbs](https://www.trendhunter.com/trends/natural-plant-beverages) from around the world, it is offered in flavors like 'Nettle, Lemon, Ginger,' 'Mango, Chili, Saffron' and 'Peach, Yarrow,' and others, as well as Nude for the purist. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 98% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Minimalist Packaging:** Opportunity for brands to differentiate themselves by using artful, minimalist packaging that stands out in a saturated market. - **Probiotic Beverages:** Rising demand for drinks with probiotics presents an opportunity for innovative brands to create unique kombucha flavors and promote health benefits. - **Cultural Health Movement:** Brands can tap into the growing interest in a holistic approach to health by positioning their products as part of a cultural movement that combines physical and creative nourishment. ### Industries Being Reshaped - **Food and Beverage Packaging:** Innovations in minimalist packaging techniques and materials can disrupt the traditional methods used in the food and beverage packaging industry. - **Health Drink:** The health drink industry can leverage the popularity of probiotics by introducing unique flavors and building a brand rooted in the cultural movement of holistic health. - **Craft Beverage:** Craft kombucha breweries can adopt a minimalist aesthetic and explore creative flavor combinations to stand out in the competitive craft beverage industry. ## Related on Trend Hunter - [Mini Probiotic Beverages](https://www.trendhunter.com/trends/ferm-kombucha.md) - [Mystical Fermentation Beverages](https://www.trendhunter.com/trends/moon-juice-kombucha.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Museum-Approved Coffee Kombuchas](https://www.trendhunter.com/trends/coldbrew-coffee-kombucha.md) - [Aluminum-Packaged Kombuchas](https://www.trendhunter.com/trends/mortal-kombucha.md) - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Fruity Hard Kombuchas](https://www.trendhunter.com/trends/mate-maker.md) - [Gut-Friendly Kombucha Campaigns](https://www.trendhunter.com/trends/thrill-your-gut.md)