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# Fermented Cabernet Teas
The Reed's Culture Club Kombucha Beverage Offers a Cabernet Grape Flavor

By M | Published 2016-01-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/kombucha-beverage
References: [trndmonitor](https://trndmonitor.com/drink-spotlight-reeds-cabernet-grape-kombucha/) & [reedsinc](http://reedsinc.com/product/reeds-culture-club-kombucha-cabernet-grape/)

The [Reed's Culture Club](https://www.trendhunter.com/trends/zero-sugar-stormy-mule) offers a variety of [Kombucha](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha) beverage flavors and the Cabernet Grape variety opts for a decadent natural taste inspired by the popular fruit featured in many wine beverages. The drink, dubbed Cabernet Grape, is made with organic cabernet grape juice mixed with a series of [fermented teas](https://www.trendhunter.com/trends/mate-maker) to create a healthy drink rich in probiotics.

The Cabernet Grape kombucha flavor offers a blend of rich grape flavor without the harsh effects drinking wine has on the body. The organic cabernet grape juice is extracted from high-quality fruit for a natural taste and mixed along with oolong, yerba mate tea and healthy bacteria cultures.

Other flavors by the brand include Gogi Ginger, Coconut Water Lime and Cranberry Ginger.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 26% | Activity: 17% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Fermented Tea Beverages:** The popularity of fermented tea drinks is increasing as consumers seek healthier and non-alcoholic beverage options.
- **Wine-inspired Flavors:** Beverage manufacturers are experimenting with wine-inspired flavors to provide an alternative to traditional wine consumption.
- **Probiotic-rich Drinks:** Consumer demand for gut-healthy products has led to the development of a variety of probiotic-rich drinks such as kombucha.

### Industries Being Reshaped

- **Beverage Manufacturing:** Beverage manufacturers can innovate by creating a line of fermented tea beverages with unique wine-inspired flavors that cater to consumer demand for healthier and non-alcoholic drinks.
- **Natural Juice Extraction:** Producers of organic fruit juices can explore new opportunities by supplying high-quality juice for manufacturers of fermented tea beverages seeking natural and unique flavors.
- **Health Food Retailing:** Retailers specializing in health foods can capitalize on the trend of probiotic-rich drinks by stocking a variety of fermented tea beverages to cater to consumer demand for gut-healthy products.

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