# England-Style Kombucha Beers Crown Jewel 'BuchaBeer' Combines a Wheat-Based Brew & Fermented Tea By Laura McQuarrie | Published 2018-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kombucha-beers References: [bevindustry](https://www.bevindustry.com/articles/91394-crown-jewel-buchabeer) & [instagram](https://www.instagram.com/p/BmDcyAOHWZp/?taken-by=fairportbrewing) Fairport Brewing Co. launched a hybrid kombucha beer by the name of 'Crown Jewel' that combines a Belgian wheat-based brew with a [probiotic-rich kombucha fermented tea](https://www.trendhunter.com/trends/june-shine-x-belliwelli). The New [England](https://www.trendhunter.com/trends/mcdonalds-saved-menu)-style BuchaBeer is touted as "the world's healthiest beer," as it is low in calories, carbs and gluten, probiotic-rich and comes in at just 4.1% ABV. The beverage boasts hints of citrus and peach and offers a refreshing new way for consumers to enjoy two popular kinds of drinks together. As more consumers look to [minimize their consumption of alcohol products](https://www.trendhunter.com/trends/high-dry-lager), brands are responding with the release of better-for-you products that put a health-focused spin on familiar favorites. Over the last few years, consumers have come to realize the important role of probiotics in one's overall health and this unique hybrid beverage offers a novel way for the benefits of kombucha to be introduced to new segments. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 6% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Health-focused Beer:** There is an opportunity for other breweries to create healthier beer options by incorporating probiotic-rich ingredients like kombucha. - **Combining Popular Beverages:** Beverage brands can gain a competitive edge by experimenting with unique combinations of popular drinks, like beer and kombucha. - **Alternative Alcoholic Beverages:** With the rise of non-alcoholic and low-alcohol drinks, there is a growing market for alternative alcoholic beverages that offer health benefits. ### Industries Being Reshaped - **Craft Beer:** Craft breweries can introduce healthier beer options to appeal to health-conscious consumers who still want to enjoy alcoholic beverages. - **Kombucha:** Kombucha brands can expand their offerings by introducing products that combine their fermented tea with other popular drinks, like beer. - **Non-alcoholic Beverages:** The rise of low-alcohol and non-alcoholic beverages presents an opportunity for beverage companies to offer healthier alternatives to traditional alcoholic drinks. ## Related on Trend Hunter - [Iced Tea Lemonade Kombuchas](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha.md) - [Probiotic Beer Innovations](https://www.trendhunter.com/trends/probicient-beer.md) - [Seaweed-Infused Kombuchas](https://www.trendhunter.com/trends/seaweed-fermented-beverage.md) - [Authentic Boozy Craft Kombuchas](https://www.trendhunter.com/trends/craft-kombucha.md) - [Gut-Friendly Kefir Sodas](https://www.trendhunter.com/trends/kefir-soda.md) - [Hopped Alcohol-Free Kombuchas](https://www.trendhunter.com/trends/momo-x-orbit-beers-hops-kombucha.md) - [Next-Generation Functional Kombuchas](https://www.trendhunter.com/trends/functional-kombucha.md) - [Sparkling Probiotic Coffees](https://www.trendhunter.com/trends/dreamland-koffucha.md) - [Green Tea-Infused Beers](https://www.trendhunter.com/trends/dad-daves-brewing-gabs-2023-boba-beer.md)