# Spinning Billboard Swings The Kolotoc 'Merry-Go-Round' Project is Amusement via Advertisements By Regan Canie | Published 2012-01-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/kolotoc-merry-go-round References: [thecuriousbrain](http://thecuriousbrain.com/?p=27458) & [sgnlr](http://www.sgnlr.com/p_kolotoc.html) When a group of artists decide to hijack a giant display of urban advertisement you get the Kolotoc 'Merry-Go-Round', and it definitely isn't just your average amusement park ride but a swing that makes a social statement. Czech artists Vojtech Frohlich, Ondrej Mlady, Jan Simanek and Vladimer Turner put on a playful performance by combining courage and carabiners with a [rotating billboard](https://www.trendhunter.com/trends/3d-billboards). Using the maintenance ladder the crew rigged up [makeshift wooden swings](https://www.trendhunter.com/trends/king-swings) during broad daylight hours and adorned them with balloons to enhance the carnival-style experience. It's a shame the Prague display isn't something that can be a common sight in countries around the world, but the Kolotoc 'Merry-Go-Round' gains an advantage point for the artists in the [war between creativity and commercialization](https://www.trendhunter.com/trends/beige-billboards). This clever crew would no doubt win in a swing vote! ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 35% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What Makes This Trend Stand Out - **Amusement Advertisements:** Combining amusement park rides with advertising can create a unique and engaging experience for consumers. - **Guerrilla Marketing:** Hijacking urban advertising displays with creative installations can make a bold statement and generate buzz. - **Carnival-style Activations:** Creating a playful and festive atmosphere through interactive installations can increase consumer engagement and brand awareness. ### Sectors Adopting This - **Advertising:** Advertising agencies can explore the concept of combining amusement park rides with advertising for a unique and engaging approach to advertising. - **Event Planning:** Event planners can create guerrilla marketing installations to generate buzz and interest surrounding events. - **Amusement Parks:** Amusement parks can incorporate carnival-style activations to create a festive and interactive atmosphere for visitors. ## Related on Trend Hunter - [Dual-Function Play Swings](https://www.trendhunter.com/trends/birddy.md) - [Heritage Sound Playgrounds](https://www.trendhunter.com/trends/hornscape-playground.md) - [Rotating Solar Powered Benches](https://www.trendhunter.com/trends/eness-1.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Musical-Themed Kinetic Structures](https://www.trendhunter.com/trends/daydreamer.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Colorful Dynamic Acoustic Playgrounds](https://www.trendhunter.com/trends/otonomori.md) - [Vibrantly Pink Skelter Installations](https://www.trendhunter.com/trends/stay-playful.md) - [Playground-Inspired Seating Designs](https://www.trendhunter.com/trends/swing-seat.md)