# Minimal Gradient Haircare Packagings New Haircare Brand Kolorless Boasts Sleek Pastel Packaging By Elena Rahman | Published 2021-05-04 | Updated 2021-05-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kolorless-haircare References: [trendland](https://trendland.com/minimal-gradient-packaging-for-haircare-brand-kolorless/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+cyanatrendland+%28Trendland%29) Kolorless haircare, a new brand of hair-oriented cosmetics, boasts packaging that features fresh, playful colors. The gradient packaging was designed by freelance creative director and designer, Han Goa. As a central point in the company's branding, the colors used for the visual aspects of the packaging offer a complementary balance of gradient hues for an aesthetically pleasing package. Consumers can admire the different hues of pastel colors–from avocado green to kiwi orange; the Kolorless Haircare packaging is reminiscent of breezy summer days. In addition, the packaging's sleek and minimalist layout is complete with a mix of serif and sans-serif fonts. Moreover, the paper box packaging used to encase the haircare product is recyclable, making for an environmentally friendly purchase. Image Credit: Trendland ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 51% | Activity: 45% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Gradient Packaging Design:** Opportunity for companies to incorporate visually appealing gradient designs on their packaging to enhance branding and attract consumers. - **Minimalist Package Design:** Opportunity for companies to adopt a sleek and minimalistic approach to package design for a modern and sophisticated branding strategy. - **Eco-friendly Packaging:** Opportunity for companies to appeal to environmentally conscious consumers by adopting eco-friendly packaging and materials. ### Where This Applies - **Cosmetics Industry:** Cosmetics companies can incorporate gradient packaging and sustainable materials into haircare, skincare, and makeup products to enhance their branding and appeal to conscious consumers. - **Food Industry:** Food companies can adopt gradient packaging and sustainable materials to attract health-conscious consumers into purchasing their products. - **Fashion Industry:** Fashion companies can adopt gradient packaging and sustainable materials to appeal to eco-conscious consumers, hence enhancing their brand image. ## Related on Trend Hunter - [Organic Gradient Sunscreens](https://www.trendhunter.com/trends/sunscreen-packaging-designs.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Eco Hair Treatment Tubes](https://www.trendhunter.com/trends/hair-treatment-packaging.md) - [Paper-Packaged Haircare Products](https://www.trendhunter.com/trends/babo-botanicals.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md) - [Street-Inspired Haircare Kit Packaging](https://www.trendhunter.com/trends/acidic-bonding-concentrates.md)