# Romantic Wildlife Park Ads The Kolner Zoo Tour D'Amour Campaign Will Entice Cute Couples By Meghan Young | Published 2012-01-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kolner-zoo-tour-d-amour References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/01/zoo-cologne-valentines-day-knight-of-the-roses-camel-knight-of-the-roses-gorilla-knight-of-the-roses-owl/) & [preussundpreuss](http://www.preussundpreuss.com) It is easy to fall into the same boring [Valentine's Day routine](https://www.trendhunter.com/trends/surf-and-turf1) of dinner and a movie, but the Kolner Zoo Tour D’Amour campaign offers a more exciting and adorable alternative. For those in the Cologne, Germany, area this February, the local zoo has a special tour set up for [lovebirds](https://www.trendhunter.com/trends/zoologist-lovebird). By the looks of this [ad campaign](https://www.trendhunter.com/trends/dreamies-treats), however, lovers might have to be wary that their partners aren't snatched up by another. The Kolner Zoo Tour D’Amour campaign was conceived by Preuss Und Preuss, an ad agency based in Berlin. It centers around three exotic animals (a camel, gorilla and owl) who have been struck by Cupid's arrow. Simple and endearing, these ads will definitely draw a crowd. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 43% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Experiential Valentine's Day:** Opportunity to create unique and memorable experiences for couples during Valentine's Day, moving away from traditional dinner and movie dates. - **Animal-themed Marketing:** Trend of using cute and lovable animals in advertising campaigns to capture consumers' attention and invoke positive emotions. - **Creative Tourist Attractions:** The rise of innovative and themed experiences in tourist attractions, enticing visitors with unique offerings and memorable adventures. ### Where This Applies - **Advertising:** Opportunity for advertisers to leverage emotional connection and creativity by incorporating adorable animals in their campaigns. - **Tourism:** Opportunity for tourist attractions to create themed tours and experiences, appealing to visitors seeking unique and unconventional activities. - **Event Planning:** Opportunity for event planners to design and organize experiential Valentine's Day events or tours, creating unforgettable moments for couples. ## Related on Trend Hunter - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Meaningful Travel Reunion Ads](https://www.trendhunter.com/trends/must-be-love.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Valentine's Day Prophylactic Campaigns](https://www.trendhunter.com/trends/durex-afterglow-campaign.md) - [Valentine's Day Flight Promotions](https://www.trendhunter.com/trends/valentines-day-flight.md) - [Romantic Free-From Chocolates](https://www.trendhunter.com/trends/endangered-species-chocolate-be-mine-mix.md) - [Low-Cost Couple-Friendly Product Ranges](https://www.trendhunter.com/trends/lidl-deluxe-dine-in-for-2-range.md)