# Ice Cream Party Events Kolkata Chai x Oatly will Throw an End-of-Summer Block Party in NYC By Debra John | Published 2024-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kolkata-chai-x-oatly References: [nycforfree.co](https://www.nycforfree.co/events/kolkata-chai-x-oatly-block-party) & [instagram](https://www.instagram.com/p/C-24IT1J9qy/?img_index=1)  Kolkata Chai x Oatly is hosting an end-of-summer block party in New York City, set to take place at Kolkata Chai's East Village location. This collaborative event is designed to offer a community-focused celebration, featuring a variety of activities suitable for all ages. At the event, "the first 200 attendees can enjoy complimentary Kolkata Chai Oat Milk Chai Soft Serve, a [non-dairy, vegan, and gluten-free treat](https://www.trendhunter.com/trends/dairyfree-lifeguards) made with Oatly’s [Vanilla](https://www.trendhunter.com/trends/zbar-vanilla-cupcake) Soft Serve and Kolkata Chai’s signature blend of Assam tea and fresh spices." In addition to the chai soft serve, the block party "will feature live music from DJs, free giveaways, and kid-friendly activities such as face painting and balloon artists." Overall, the event provides an inclusive and festive environment for participants to celebrate the final days of summer. Image Credit: Kolkata Chai Co. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 42% | Activity: 49% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Non-dairy Ice Cream Innovations:** The incorporation of non-dairy, vegan, and gluten-free ice cream alternatives at events offers a new twist on traditional treat options. - **Collaborative Community Events:** Co-branded events between local businesses and larger companies create unique community engagement opportunities. - **Experiential Marketing Campaigns:** Hosting interactive and inclusive block parties serves as a modern approach to experiential marketing that fosters brand loyalty. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the consumer preference for vegan and gluten-free dessert options. - **Event Planning:** Event planners can capitalize on the trend of collaborative and community-focused events to drive engagement. - **Marketing and Advertising:** Brands in the marketing and advertising sector can utilize personable event experiences to strengthen their client’s market presence. ## Related on Trend Hunter - [Vegan Soft Serve Pop-Ups](https://www.trendhunter.com/trends/oatly-soft-serve.md) - [Vegan Ice Cream Tours](https://www.trendhunter.com/trends/oatly-5.md) - [Dairy-Free Ice Cream Trucks](https://www.trendhunter.com/trends/dairy-deprogramming-zone.md) - [Boozy Plant-Based Soft Serves](https://www.trendhunter.com/trends/malibu-and-oatly.md) - [Dairy-Free Alcohol-Inspired Desserts](https://www.trendhunter.com/trends/oatly-7.md) - [Multisensory Dairy-Free Pop-Ups](https://www.trendhunter.com/trends/the-pint-of-no-return.md) - [Oat Milk Ice Cream Shops](https://www.trendhunter.com/trends/oat-milk-ice-cream-shop.md) - [Ice Cream Sandwich Pop-Ups](https://www.trendhunter.com/trends/chips-ahoy-popup.md) - [Collaborative Dairy-Free Desserts](https://www.trendhunter.com/trends/handels-ice-cream-and-oatly.md)