# Socialite Sister Makeup Collections Kylie and Khloe are Teaming Up to Launch a New Koko Kollection By Riley von Niessen | Published 2017-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/koko-kollection References: [hypebae](https://hypebae.com/2017/5/kylie-jenner-khloe-kardashian-2017-may-koko-kollection) & [kyliecosmetics](https://www.kyliecosmetics.com/?sdfhbd) It's reported that Kylie Jenner is teaming up with her half-sister Khloe Kardashian yet again to release a new 'Koko Kollection.' Dubbed 'Round Two,' the drop will include a total of four [new lip shades](https://www.trendhunter.com/trends/silk-matte-lip), as well a [luxuriously branded palette](https://www.trendhunter.com/trends/kimchichic-beauty) that will have two highlighters, a blush, and a bronzer to help consumers achieve a flawless glow that lasts all day. All of the lip shades are summery hues of pink and purple, with a bright coral, peachy nude, soft lilac, and subtle pink included in the kit. So far, the new Koko Kollection has been teased on the Kylie Cosmetic's [Instagram](https://www.trendhunter.com/trends/dolly-parton-2) page, where images of swatches and the packages have been posted along with the release date, which is May 31st. Image Credit: Kylie Cosmetics ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 54% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Socialite Sister Makeup Collections:** Disruptive innovation opportunity: Collaborations between popular socialite sisters can create unique makeup collections that appeal to a wide audience. - **Luxuriously Branded Palette:** Disruptive innovation opportunity: Developing high-end, versatile palettes with multiple cosmetic products can provide consumers with a comprehensive solution for achieving a flawless look. - **Teasing Product Launches on Social Media:** Disruptive innovation opportunity: Leveraging social media platforms like Instagram to tease new product releases can generate excitement and anticipation among consumers. ### Industries Being Reshaped - **Cosmetics:** Disruptive innovation opportunity: Collaborations and the introduction of high-quality, versatile makeup palettes can drive growth and differentiation in the cosmetics industry. - **Social Media Marketing:** Disruptive innovation opportunity: Leveraging social media platforms for product teasers and launches can improve brand visibility, engagement, and generate buzz in the world of marketing. - **Fashion and Beauty Retail:** Disruptive innovation opportunity: Exclusive collaborations between influential socialite sisters can attract customers and boost sales in the competitive fashion and beauty retail industry. ## Related on Trend Hunter - [Long-Lasting Holiday Cosmetics](https://www.trendhunter.com/trends/skkn-by-kim-holiday-collection.md) - [Lip Collection Expansions](https://www.trendhunter.com/trends/core-lip-collection.md) - [Pre-Paired Lip Kits](https://www.trendhunter.com/trends/glossy-lip-kit.md) - [Celebrity-Founded Fashion Brands](https://www.trendhunter.com/trends/kylie-jenner-1.md) - [Collaborative Celebrity Denim Capsules](https://www.trendhunter.com/trends/khy-1.md) - [Contemporary Loungewear Pieces](https://www.trendhunter.com/trends/khy.md) - [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md) - [Floral Celebrity-Made Fragrances](https://www.trendhunter.com/trends/cosmic-20.md) - [Mattifying Cream Lipsticks](https://www.trendhunter.com/trends/silk-matte-lip.md)