# Interactive Beer Films The Kokanee 'It's the Movie Out Here' Contest is Making Movie History By Romina S. Cortellucci | Published 2012-06-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kokanee-its-the-movie-out-here References: [themovieouthere](http://www.themovieouthere.ca/) & [youtube](http://www.youtube.com/watch?v=GBZTPm16GfA) Fame and beer is probably the greatest combination ever to be invented, and you may finally have the chance to experience it with the help of the Kokanee 'It's the Movie Out Here' contest. And, we aren't just talking [YouTube](https://www.trendhunter.com/trends/a-letter-to-aptos) famous, but *big screen* famous. The popular beer company is creating a [full-length motion picture](https://www.trendhunter.com/trends/tuna-cans-film-festival) and is working in collaboration with Alliance Atlantis to make your dreams come true. The [interactive campaign](https://www.trendhunter.com/trends/go-for-dos) is epic and puts fans in control. The contest lets anyone audition as well as submit a prop, song, or location. Whoever is voted to the top earns the glory of being in this badass production. Signing up will bring Kokanee drinkers closer to winning a chance to be on set (and maybe even partying with a Sasquatch, the Kokanee Rangers and the Glacier Girls). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 59% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Interactive Beer Films:** Disruptive innovation opportunity: Integrating interactive elements into films to engage audience and enhance their experience. ### Industries Being Reshaped - **Beer:** Disruptive innovation opportunity: Collaborating with film production companies to create unique and interactive campaigns to promote beer brands. - **Entertainment:** Disruptive innovation opportunity: Incorporating audience participation in film production, allowing fans to have a say in casting, locations, and props. ## Related on Trend Hunter - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Beer Enthusiast Campaigns](https://www.trendhunter.com/trends/yard-house.md) - [Fan-Created Commercial Contests](https://www.trendhunter.com/trends/bushs-beans.md) - [Cross-Continental Beer Brewing Documentaries](https://www.trendhunter.com/trends/beer-is-art-campaign.md) - [Beer-Branded Adventure Films](https://www.trendhunter.com/trends/a-letter-to-aptos.md) - [Iconic Film Launch Activations](https://www.trendhunter.com/trends/peroni-nastro-azzurro.md) - [Lager Popsicle Initiatives](https://www.trendhunter.com/trends/lager-popsicle.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Canadian Fan-Based Campaigns](https://www.trendhunter.com/trends/performance-enhancing-canadians.md)