# Single-Ingredient Plant-Based Meats Koji Chunks Will Be Made with a Fungi Base from Nosh.bio By Michael Hemsworth | Published 2024-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/koji-chunks References: [foodbev](https://www.foodbev.com/news/nosh-bio-partners-with-zur-muhlen-group-to-launch-single-ingredient-meat-analogue) & [nosh.bio](http://nosh.bio/)  The Zur Mühlen Group has partnered with Nosh.bio on the new single-ingredient Koji Chunks [plant-based meat product](https://www.trendhunter.com/trends/the-prime-cut) that's crafted with taste, texture and authenticity in mind to work well for a variety of scenarios. The product will make use of Nosh.bio's non-novel, [non-GMO fungi ingredient](https://www.trendhunter.com/trends/plantbased-deli-meats) to keep the number of ingredients as low as possible in response se to consumer demand for [simpler food solutions](https://www.trendhunter.com/trends/planteneers-fiildmeat-s-111404-system). The product will come in five marinade flavor options to further increase its versatility and is expected to be a hit amongst nutrition-minded consumers. CEO and Co-Founder of Nosh.bio Time Fronzek spoke on the new Koji Chunks saying, "As a small start-up we will not be able to change the world alone; we need strong and successful partners who are sharing our mission, helping us make sustainable food delicious and affordable. Tönnies is exactly such a partner and we are extremely excited and proud to welcome them to the team Nosh!” ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 21% | Activity: 32% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Single-ingredient Plant-based Meats:** The use of a single, non-GMO fungi ingredient simplifies the composition of plant-based meats, aligning with the growing demand for fewer and more natural ingredients. - **Versatile Marinade Options:** Offering multiple marinade flavors enhances the adaptability of plant-based meat products, catering to diverse consumer taste preferences and culinary uses. - **Collaborative Sustainable Food Production:** Partnerships between startups and established companies can accelerate the development and market penetration of sustainable food solutions, as seen in the collaboration between Zur Mühlen Group and Nosh.bio. ### Who This Affects Most - **Plant-based Foods:** The rise of single-ingredient plant-based meats represents a shift towards simpler and more natural meat alternatives within the plant-based food industry. - **Flavor and Seasoning:** The demand for versatile marinade options is driving innovation in the flavor and seasoning industry, as it seeks to enhance plant-based products' appeal to a wider audience. - **Sustainable Food Production:** Collaborations aimed at delivering delicious and affordable sustainable foods are setting new benchmarks in the sustainable food production industry. ## Related on Trend Hunter - [Plant-Based Deli Meats](https://www.trendhunter.com/trends/koji-meat.md) - [Fungi-Powered Plant-Based Meat Products](https://www.trendhunter.com/trends/minced-fungi-protein.md) - [Fungi-Based Meat Alternatives](https://www.trendhunter.com/trends/smaqo-products.md) - [APAC-Focused Protein Alternatives](https://www.trendhunter.com/trends/kinokotech.md) - [Plant-Powered Foie Gras](https://www.trendhunter.com/trends/alternatives-to-foie-gras.md) - [Juicy Plant-Powered Steaks](https://www.trendhunter.com/trends/plant-powered-steak.md) - [Mushroom-Derived Hybrid Meats](https://www.trendhunter.com/trends/mush-foods.md) - [Nutrient-Dense Fungi Protein Products](https://www.trendhunter.com/trends/fungi-protein.md) - [Mycelium-Based Meat Alternatives](https://www.trendhunter.com/trends/infinite-roots.md)