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# Colorless Cavern Boutiques
The Kois Associated Architects Linea Piu Store is Pristine

By Shiori Mine | Published 2012-06-19 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/kois-associated-architects-linea-piu
References: [contemporist](http://www.contemporist.com/2012/06/17/linea-piu-by-kois-associated-architects) & [koisarchitecture](http://www.koisarchitecture.com/)

If you are looking for a Karl Lagerfeld-esque shopping experience, the Kois Associated Architects Linea Piu boutique is your next stopover. The [luxury retailer's latest shop](https://www.trendhunter.com/trends/jacquemus-boutique) is designed inside a historic building on the picturesque Greek island of Mykonos.

Old school interiors boast traditional elements that are absent in today's cookie-cutter residences. To preserve these characteristic details, the designers freshened up the [exposed brick and arching walls](https://www.trendhunter.com/trends/moma-design-store-soho) with a coat of white paint. They not only painted the interior, but also lacquered up the trees sitting peacefully in front of the store. As patrons enter the shop, they are surrounded by a [sea of luxury products](https://www.trendhunter.com/trends/contemporary-luxury) arranged meticulously on the black steel shelves. The displays contrast heavily against the pure white backdrop, allowing the goods to shine through.

The Kois Associated Architects Linea Piu store is elegantly designed from the inside out.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 21% | Activity: 16% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Minimalism:** The rise of luxury retailers using minimalist designs to showcase high-end products presents opportunities for disruptive innovation in luxury retail decor and visual merchandising.
- **Preserving Traditions:** The trend of preserving traditional architecture and design styles in modern retail spaces opens up new opportunities for companies that specialize in restoration, renovation and refurbishment services.
- **Black and White Contrast:** The use of contrasting colors to make products stand out in minimalistic retail store designs creates opportunities for innovative product display technologies and visual merchandising strategies.

### Where This Applies

- **Retail Design:** The trend of luxury retailers opting for minimalistic designs in their stores creates opportunities for disruptive innovation for retail design firms.
- **Construction and Renovation:** The trend of modern retail stores being designed inside traditional buildings paves the way for opportunities in heritage restoration and adaptive reuse in the construction and renovation industry.
- **Visual Merchandising:** The trend of black and white contrast in minimalistic retail stores creates opportunities for innovative product display technologies and visual merchandising strategies that are designed to make products stand out.

## Related on Trend Hunter

- [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md)
- [Cozy Luxury Brand Showrooms](https://www.trendhunter.com/trends/luxury-brand-showroom.md)
- [Geometric Jewelry Architecture](https://www.trendhunter.com/trends/nikos-koulis-boutique.md)
- [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md)
- [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md)
- [All-White Contemporary Retail Designs](https://www.trendhunter.com/trends/white-is-good-shop.md)
- [Ultra-Modern Fashion Boutiques](https://www.trendhunter.com/trends/ibiza-boutique.md)
- [Luxury Seasonal Retail Interiors](https://www.trendhunter.com/trends/seasonal-boutique-in-sainttropez.md)
- [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md)
