# Functional Sugar-Free Sodas The Koios Fit Soda Line is Packed with BCAAs and Electrolytes By Michael Hemsworth | Published 2019-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/koios-fit-soda References: [preparedfoods](https://www.preparedfoods.com/articles/122083-koios-fit-soda-line) & [mentaltitan](http://www.mentaltitan.com/) The Koios Fit Soda line is a new [functional collection of refreshments](https://www.trendhunter.com/trends/bloom-pop) for consumers that will offer them a way to hydrate and satisfy their preference for [sparkling drinks](https://www.trendhunter.com/trends/functional-sparkling-waters) in a beneficial manner. The drinks are positioned as a way to quench thirst, while also supplementing the body with the minerals and nutrients needed to maintain a healthy lifestyle. This includes natural electrolytes and branched-chain amino acids (BCAAs), which are commonly found in sports supplements to make them accessible in a more approachable, everyday manner. The Koios Fit Soda line is [free of added sugar](https://www.trendhunter.com/trends/positive-hydration) and comes in four delicious flavors for consumers to choose from. Set to begin production in April 2019, the sodas are likely to become a hit with health-conscious consumers. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 72% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Functional Beverages with Added Nutrients:** Creating functional beverages with natural electrolytes and BCAAs that provide health benefits and hydration while satisfying consumer demand for sparkling drinks. - **Sugar-free Beverages:** Creating new lines of beverages that are sugar-free, avoiding problems related to high sugar content while meeting consumer demand. - **Hydration Drinks That Provide Health Benefits:** Development of functional beverages that replenish the body’s minerals and nutrients, providing health benefits while appealing to the consumer demand for hydration drinks. ### Where This Applies - **Beverage Industry:** Opportunities for beverage companies to develop innovative, health-focused products and satisfy the increasing demand for functional and sugar-free beverages. - **Fitness and Supplements Industry:** The launch of functional soda can provide innovative ways for sports supplements manufacturers to expand and meet consumer health needs. - **Health and Wellness Industry:** Opportunities for development of healthy hydration drinks that serve the consumer needs for healthy alternatives to sugary sodas, energy drinks, and sports drinks. ## Related on Trend Hunter - [Fruity High-Fiber Sodas](https://www.trendhunter.com/trends/nabe-soda.md) - [Refreshing Wellness Sodas](https://www.trendhunter.com/trends/super-soda.md) - [Ultra-Modern Functional Sodas](https://www.trendhunter.com/trends/vibe.md) - [Functional Hydration Sodas](https://www.trendhunter.com/trends/hydration-soda.md) - [Prebiotic Protein-Rich Sodas](https://www.trendhunter.com/trends/koia-protein-pop.md) - [All-Natural Electrolyte Sodas](https://www.trendhunter.com/trends/premium-sparkling-soda.md) - [Functional Prebiotic Sodas](https://www.trendhunter.com/trends/fibe.md) - [Functional Effervescent Drink Ranges](https://www.trendhunter.com/trends/smartsoda-brilliant-life-drinks.md) - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md)