# Croissant-Inspired Sneakers The Koio x Dominique Ansel Collab Takes After Croissant Ingredients By Laura McQuarrie | Published 2019-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/koio-x-dominique-ansel References: [fastcompany](https://www.fastcompany.com/90344998/the-latest-invention-of-cronut-mastermind-dominique-ansel-a-croissant-inspired-sneaker) & [koio.co](https://www.koio.co/blogs/the-collective/koio-x-dominique-ansel) Everything from hummus and curry to [donuts](https://www.trendhunter.com/trends/crocs-and-krispy-kreme) and guacamole have inspired the creation of sneakers that close the gap between foodie and sneaker culture—and the [Koio](https://www.trendhunter.com/trends/lunar-new-year-sneaker) x Dominique Ansel collaboration introduces yet another food-inspired sneaker that was made with the creator of the Cronut. The limited-edition Koio [Avalanche](https://www.trendhunter.com/trends/final-fantasy-vii-remake-x-avirex) sneaker is an exploration of the main ingredients of a French croissant: flour, butter, sugar and eggs. The collaborative Koio x Dominique Ansel sneakers are sure to please sneakerheads and foodies alike, especially as each limited-edition pair comes with a Dominique Ansel pancake mix. While sneaker collaborations are all the rage, they typically happen with celebrities, athletes, cartoon icons and other pop culture figures. This crossover with a baker offers a fun new way for Koio to tap into new audiences. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 47% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Food-inspired Footwear:** Sneaker collaborations with food icons are becoming more popular, creating opportunities to promote unique fashion designs and drive cross-industry marketing. - **Limited-edition Sneaker Drops:** The use of limited-edition drops in sneaker collaborations creates exclusivity and hype, generating new selling points for both industries. - **Non-celebrity Collaborations:** Collaborating with lesser-known figures outside of the typical pop culture category opens new opportunities for both parties to reach different audiences. ### Who This Affects Most - **Fashion and Footwear:** Fashion companies can leverage collaborations with food icons to introduce fresh designs and tap into new audiences with cross-industry marketing. - **Food and Beverage:** Food companies can extend their brand reach by collaborating with fashion and footwear companies to create exclusive products. - **Marketing and Advertising:** Marketing and advertising professionals can explore creative ways to bridge the gap between unrelated industries and generate buzz through unique collaborations. ## Related on Trend Hunter - [Dessert-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/sweetness-of-kin.md) - [Donut-Inspired Clog Designs](https://www.trendhunter.com/trends/krispy-kreme-and-crocs.md) - [Diner Culture Footwear](https://www.trendhunter.com/trends/sticky-kicks.md) - [Athletic Donut-Themed Sneakers](https://www.trendhunter.com/trends/tim-hortons-5.md) - [Snack-Inspired Sneakers](https://www.trendhunter.com/trends/lays-x-saucony.md) - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md) - [Waffle-Inspired Sneakers](https://www.trendhunter.com/trends/eggo-fully-loaded-kicks.md) - [Comfort Food Casual Sneakers](https://www.trendhunter.com/trends/sneaker-junkies-x-adidas.md) - [Collaborative Donut-Inspired Clogs](https://www.trendhunter.com/trends/crocs-and-krispy-kreme.md)