# Accessible Italian Sneakers The Koio Primo Sneaker is Made by Hand in the Marche Region in Italy By Michael Hemsworth | Published 2019-08-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/koio-primo-sneaker References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/footwear/koio-primo-sneaker/) & [koio.co](https://www.koio.co/collections/collection-men/products/primo-castagna-men?utm_source=pepperjam&utm_medium=affiliate&utm_campaign=21181&clickid=2803193187&creative_details=2-358828) The [Koio](https://www.trendhunter.com/trends/lunar-new-year-sneaker) Primo Sneaker is a high-end Italian footwear option that delivers discerning consumers with a premium design that elevates the relaxed design into a style suitable for an array of activities. Made by hand in the Marche region in Italy, the sneakers are crafted with [vegetable-tanned vachetta leather](https://www.trendhunter.com/trends/vaschetta-tan) along with a [calf leather on the interior](https://www.trendhunter.com/trends/black-tie-20) for a buttery finish. A durable outsole rounds the shoe off as being perfect for wear with a casual outfit or even to make formal attire appear more approachable by swapping dress shoes for a more laid-back style. The Koio Primo Sneakers are hand-brushed and finished with specialty oils and waxes to ensure the utmost attention to durability and shine. The sneakers are priced at $368, which makes them a more accessible option versus other styles on the market. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 61% | Activity: 49% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Handcrafted Sneakers:** The trend of handcrafted sneakers provides an opportunity for brands to differentiate themselves and cater to consumers' desire for unique, artisanal products. - **Premium Leather Footwear:** The trend of premium leather footwear allows for the creation of high-end, luxury sneakers that appeal to consumers' desire for quality and style. - **Casual-formal Hybrid:** The trend of casual-formal hybrid shoes offers disruptive innovation opportunities for brands to create versatile footwear options that can be worn for both casual and formal occasions. ### Who This Affects Most - **Footwear Manufacturing:** The footwear manufacturing industry can capitalize on the trend of handcrafted sneakers and premium leather footwear by incorporating artisanal techniques and materials into their production processes. - **Fashion Retail:** The fashion retail industry can tap into the trend of handcrafted sneakers and casual-formal hybrid shoes by offering unique, high-quality footwear options that cater to the evolving fashion preferences of consumers. - **Luxury Goods:** The luxury goods industry can seize the opportunity presented by the trend of premium leather footwear to create exclusive, high-end sneaker collections that cater to affluent consumers seeking luxury in every aspect of their lives. ## Related on Trend Hunter - [Italian Leather Sneakers](https://www.trendhunter.com/trends/superstar-lux.md) - [Italian-Made Classic Sneakers](https://www.trendhunter.com/trends/adidas-gazelle-indoor.md) - [Soccer-Inspired Sneaker Styles](https://www.trendhunter.com/trends/p448-monza-sneakers.md) - [Premium Italian Footwear Brands](https://www.trendhunter.com/trends/girotti.md) - [Hand-Stitched Italian Sneakers](https://www.trendhunter.com/trends/p448-sohosocks.md) - [Soft Suede Premium Sneakers](https://www.trendhunter.com/trends/trail-sneaker-1.md) - [Illustrative Custom Sneakers](https://www.trendhunter.com/trends/lunar-new-year-sneaker.md) - [Hybrid Sneaker-Inspired Boots](https://www.trendhunter.com/trends/luca-chukka-sneaker-boot.md) - [Luxury Retro-Style Sneakers](https://www.trendhunter.com/trends/sons-rogue-baseline-hi-top-tan.md)