# Allergen-Free Plant-Based Beverages The Koia Thrive Drinks Have a Tasty, Functional Profile By Michael Hemsworth | Published 2020-08-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/koia-thrive References: [foodbev](https://www.foodbev.com/news/koia-unveils-line-of-oat-milk-based-functional-beverages/) & [drinkkoia](https://drinkkoia.com) The [Koia Thrive](https://www.trendhunter.com/trends/koia-nutrition-shakes) beverages are a new range of adaptogenic drinks from the plant-based beverage brand that will offer consumers an alternative option when looking for a tasty way to support a healthy lifestyle. The drinks are positioned by the brand as being an allergen-free option that's made with oat milk and infused with a series of [functional adaptogenic herbs](https://www.trendhunter.com/trends/muush). This is paired with nine of the essential amino acids that are necessary to maintain a complete [plant-based protein](https://www.trendhunter.com/trends/kall-oat-milk), while C8 MCT oil and potassium are also in the mix. The Koia Thrive beverages come in three flavor options including Miracle Matcha, Golden Turmeric and Chill Chocolate, which are each positioned to offer a range of health benefits. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 48% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Adaptogenic Beverages:** Opportunity for disruptive innovation lies in creating new adaptogenic beverages that cater to various health needs and taste preferences. - **Allergen-free Drinks:** There is potential to develop innovative allergen-free beverage options that use plant-based ingredients and functional herbs. - **Functional Plant-based Drinks:** Creating functional plant-based beverages infused with herbs and essential amino acids can tap into the growing demand for healthy and convenient drinks. ### Sectors Adopting This - **Plant-based Beverages:** The plant-based beverage industry can explore the development of allergen-free and functional drink options to cater to consumer preferences. - **Functional Food Industry:** Functional food industry players can expand their product lines to include allergen-free and adaptogenic beverages, capitalizing on the rising interest in holistic health and wellness. - **Alternative Health and Wellness:** The alternative health and wellness industry can innovate by offering tasty and functional plant-based drinks that support various health benefits and lifestyles. ## Related on Trend Hunter - [Plant-Based Shelf-Stable Protein Drinks](https://www.trendhunter.com/trends/koia-nutrition-shakes.md) - [Nostalgic Cereal Protein Shakes](https://www.trendhunter.com/trends/koia-1.md) - [Cereal-Inspired Protein Shakes](https://www.trendhunter.com/trends/cereal-inspired-protein-shakes.md) - [Adaptogenic Alt Milks](https://www.trendhunter.com/trends/oatmilk-adaptogens.md) - [Plant-Based Kid-Friendly Shakes](https://www.trendhunter.com/trends/koia-kids.md) - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Functional Vitamin-Enriched Oat Milks](https://www.trendhunter.com/trends/minor-figures-hyper-oat.md) - [Adaptogenic Oat Beverages](https://www.trendhunter.com/trends/lifeway-mshrm-oat.md) - [Organic Protein-Packed Functional Beverages](https://www.trendhunter.com/trends/functional-beverages1.md)