# Fruity Superfood Drinks The Koia Fruit Infusions Drinks Contain 18 Grams of Plant-Based Protein By Michael Hemsworth | Published 2018-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/koia-fruit-infusions References: [preparedfoods](https://www.preparedfoods.com/articles/121559-koia-launches-fruit-infusions-line) & [drinkkoia](http://drinkkoia.com/) The Koia Fruit Infusions line of beverages has been unveiled by the brand as a new series of refreshments that are formulated with optimal nutrition in mind to help busy, active consumers support their lifestyle needs. The drinks are each packed with 18 grams of [plant-based protein](https://www.trendhunter.com/trends/almondmilk-protein-shakes) and feature a formula that is vegan, Non-GMO Project Verified and [free from soy, gluten and dairy](https://www.trendhunter.com/trends/califia-farms-creamy-refreshers). The drinks come in three flavor options including Chocolate Banana, Strawberry Creme and Mango Creme, which all contain just six grams sugar and are each infused with superfoods including maca, turmeric and schisandra berry, respectively. The Koia Fruit Infusions drinks are available now at a variety of different health food stores across the United States for consumers to pick up. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 69% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein:** Disruptive innovation opportunity: Develop new plant-based protein sources and create alternative protein products for the health-conscious market. - **Superfoods:** Disruptive innovation opportunity: Explore unique combinations of superfoods and develop innovative products that offer enhanced nutritional benefits. - **Vegan Beverages:** Disruptive innovation opportunity: Meet the growing demand for vegan beverages by creating flavorful and nutritious plant-based drink options. ### Where This Applies - **Health Food Stores:** Disruptive innovation opportunity: Curate a wider selection of plant-based protein products, superfood-infused beverages, and vegan options to attract health-conscious consumers. - **Food Manufacturing:** Disruptive innovation opportunity: Invest in research and development of plant-based protein technologies and superfood formulations to expand the range of healthy beverage options. - **Fitness and Nutrition Supplements:** Disruptive innovation opportunity: Create functional and convenient superfood-filled beverage supplements that cater to the needs of active consumers seeking optimal nutrition. ## Related on Trend Hunter - [Plant-Based Kid-Friendly Shakes](https://www.trendhunter.com/trends/koia-kids.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/plantbased-protein-shakes1.md) - [Nostalgic Cereal Protein Shakes](https://www.trendhunter.com/trends/koia-1.md) - [Cereal-Inspired Protein Shakes](https://www.trendhunter.com/trends/cereal-inspired-protein-shakes.md) - [Dessert-Inspired Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-coconut-macaroon.md) - [Optimized Athletic Nutrition Shakes](https://www.trendhunter.com/trends/koia-strawberry-elite-creatine.md) - [Prebiotic Protein-Rich Sodas](https://www.trendhunter.com/trends/koia-protein-pop.md) - [Artisan Athlete Protein Drinks](https://www.trendhunter.com/trends/not-shake-protein.md) - [Protein-Packed Kefir Drinks](https://www.trendhunter.com/trends/high-protein-kefir-drinks.md)