# Spiced Plant Protein Drinks The Koia Cinnamon Horchata Plant Powered Protein Drink is Tasty By Michael Hemsworth | Published 2019-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/koia-cinnamon-horchata-plant-powered-protein-drink References: [trndmonitor](https://trndmonitor.com/drink-spotlight-koia-cinnamon-horchata-plant-powered-protein-drink/) & [drinkkoia](https://drinkkoia.com/) The Koia Cinnamon Horchata Plant Powered Protein Drink is the latest flavor from the brand that seeks to offer consumers a sweet and spicy experience to enjoy when looking to up their protein intake. The drink maintains a low sugar profile that has just four grams per serving, while also maintaining a [high protein level](https://www.trendhunter.com/trends/organic-highprotein-smoothies) with 18 grams per bottle of [plant-based protein](https://www.trendhunter.com/trends/almondmilk-protein-shakes). The drink features a flavor profile that is [sweet, spicy and warming](https://www.trendhunter.com/trends/pumpkin-spice-protein-shake) to make it perfectly suited for this time of year with Valentine's Day just around the corner and outdoor temperatures staying steadily frigid. The Koia Cinnamon Horchata Plant Powered Protein Drink maintains a nutritional profile that is free from soy, GMOs and dairy to address the needs of modern consumers who practice free-from diets. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 52% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Protein Drinks:** Disruptive innovation opportunity: Develop innovative flavors and formulations for plant-based protein drinks to cater to the growing demand for vegan and allergen-free options. - **Low Sugar Profile:** Disruptive innovation opportunity: Create low-sugar alternatives with appealing taste profiles to meet the needs of health-conscious consumers seeking delicious beverages with reduced sugar content. - **Free-from Diets:** Disruptive innovation opportunity: Develop a range of products that are free from common allergens like soy, GMOs, and dairy, targeting consumers following specific dietary restrictions or preferences. ### Industries Being Reshaped - **Beverage Industry:** Disruptive innovation opportunity: Explore new formulations and flavor combinations to meet the growing consumer demand for healthier and tastier beverage options. - **Health and Wellness Industry:** Disruptive innovation opportunity: Create innovative products that align with the health and wellness trends by offering low sugar, high protein, and allergen-free options for conscious consumers. - **Vegan and Plant-based Industry:** Disruptive innovation opportunity: Develop unique plant-based protein drinks with exciting flavors and textures to cater to the increasing number of individuals seeking vegan and plant-based alternatives. ## Related on Trend Hunter - [Cereal-Inspired Protein Shakes](https://www.trendhunter.com/trends/cereal-inspired-protein-shakes.md) - [Plant-Based Shelf-Stable Protein Drinks](https://www.trendhunter.com/trends/koia-nutrition-shakes.md) - [Flavorful Plant-Based Protein Powders](https://www.trendhunter.com/trends/plantbased-protein-powder1.md) - [Nostalgic Cereal-Flavored Protein Powders](https://www.trendhunter.com/trends/kos-3.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/plantbased-protein-shakes1.md) - [Plant-Based Horchata Blends](https://www.trendhunter.com/trends/plant-based-horchata.md) - [Dairy-Free Horchata Drinks](https://www.trendhunter.com/trends/chobani-oat-horchata.md) - [Plant-Based Kid-Friendly Shakes](https://www.trendhunter.com/trends/koia-kids.md) - [Dessert-Like Plant Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-beverages.md)