# Virtual Holiday Pop-Ups Kohl's Holiday Pop-Up Lets Snapchat Users Experience the Event By Laura McQuarrie | Published 2019-11-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/kohlsholiday-pop-up References: [adweek](https://www.adweek.com/digital/kohls-invites-snapchatters-to-go-window-shopping/) & [corporate.kohls](https://corporate.kohls.com/news/archive-/2019/november/kohl-s-offers-customers-new-gifts-at-every-turn-this-holiday-sea) This season, a Kohl's Holiday Pop-Up has launched in New York City and targeted [Snapchat](https://www.trendhunter.com/trends/snapchat-winter-village) users will be able to experience the event from afar through a portal lens on the social platform. The Snapchat portal lens invites app users into a 3D version of the event space and gives them the ability to shop the featured products. Virtually, Snapchat users are also able to pose with a Vera Wang avatar in the Simply Vera Vera Wang shop. Kohl's is also introducing other social experiences for the holidays, including an activation on [Twitter](https://www.trendhunter.com/trends/postroast) for same-day, on-demand product deliveries and Pincodes on [Pinterest](https://www.trendhunter.com/trends/possibility-place) on in-store signage that can be scanned to quickly access Kohl's Pinterest board. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 96% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Virtual Experiences:** Creating virtual experiences through platforms like Snapchat provides a unique way for brands to engage with users remotely. - **Augmented Reality Shopping:** The use of augmented reality lenses on social media platforms allows users to digitally try on and shop featured products. - **Social Media Activations:** Incorporating social media activations such as on-demand product deliveries and scannable codes on in-store signage enhances the shopping experience and facilitates easy access to brand content. ### Who This Affects Most - **Retail:** Retailers can leverage virtual pop-ups and augmented reality shopping experiences to engage with customers and increase sales. - **Social Media:** Social media platforms can explore partnerships and features that enable brands to offer virtual experiences and seamless shopping integrations. - **Technology:** Advancements in augmented reality technology can open up new opportunities for immersive shopping experiences and user engagement. ## Related on Trend Hunter - [Shoppable AR Villages](https://www.trendhunter.com/trends/snapchat-winter-village.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Retailer-Backed Holiday Experiences](https://www.trendhunter.com/trends/j-crew-2.md) - [AR Locker Rooms](https://www.trendhunter.com/trends/ar-locker-room.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md) - [Multi-Brand Virtual Malls](https://www.trendhunter.com/trends/virtual-mall.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md) - [Exclusive Upscale Holiday-Edition Pop-Ups](https://www.trendhunter.com/trends/the-magical-house-of-chanel.md)