# Air-Induction Showerheads Kohler’s Statement VES Infuses Water with Air for Bigger Water Drops By Laura McQuarrie | Published 2023-01-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/kohlers-statement-ves References: [popsci](https://www.popsci.com/gear/ces-2023-day-1-gadgets/) & [kohler.ph](https://www.kohler.ph/productDetails/20999T?skuid=20999T-BL)  [Kohler’s](https://www.trendhunter.com/trends/sprig-shower-infusion-system) Statement VES (Variable Eco-Spray) Showerhead and Handshower feature air-induction technology for a shower experience that fuses style, sustainability and luxury. The VES showerhead and handshower boast the ability to use [up to 40% less water](https://www.trendhunter.com/trends/bergvattnet) without compromising on rinsing coverage or warmth. In fact, Kohler's air-induction tech fills air into the actual water droplets themselves so that they feel larger and retain heat for a longer period of time. The [sleek, modern and style-forward shower components](https://www.trendhunter.com/trends/antoniolupi-tubo) offer an easy way to upgrade bathing areas at home since they are easily installed. This luxe shower system debuted at CES 2023, showing off Kohler's Katalyst air-induction technology for bigger drops for a more powerful spray. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 93% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Air-induction Technology:** Opportunity for other luxury home products to incorporate air-induction tech for a sustainable yet indulgent experience. - **Sustainable Showering:** Growth potential for eco-friendly and cost-effective showerhead and handshower options. - **Upgradeable Bathroom Components:** Potential for other style-forward and easy-to-install shower components to upgrade bathing areas at home. ### Industries Being Reshaped - **Home Improvement:** Opportunity for businesses that offer sustainable and stylish upgrades for homes, especially in the bathroom. - **Eco-friendly Products:** Growth potential for businesses that aim to reduce water usage and promote sustainability in their product offerings. - **Luxury Bathing Products:** Opportunity for businesses that focus on creating indulgent yet eco-conscious showering experiences through innovative technology. ## Related on Trend Hunter - [Aromatherapy Infused Shower Pods](https://www.trendhunter.com/trends/sprig-shower-infusion-system.md) - [Immersive Showering Collections](https://www.trendhunter.com/trends/immersive-showering.md) - [Modern Square-Shaped Showerhead Designs](https://www.trendhunter.com/trends/showerhead-designs.md) - [Fully Integrated Smart Showers](https://www.trendhunter.com/trends/power-shower-head.md) - [WiFi-Enabled Circular Showers](https://www.trendhunter.com/trends/circular-shower.md) - [Cutting-Edge Bathroom Designs](https://www.trendhunter.com/trends/bathroom-design1.md) - [Water-Saving Shower Systems](https://www.trendhunter.com/trends/alu.md) - [Bold Brass-Hued Bathroom Fixtures](https://www.trendhunter.com/trends/statement-showering-collection-by-kohler.md) - [Two-in-One Spa-Like Shower Heads](https://www.trendhunter.com/trends/delta-faucet-hydrorain.md)