# Flexible Accessible Makeup Brushes Kohl Kreatives Launched the Flex Collection of Makeup Brushes By Elena Rahman | Published 2022-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kohl-kreatives References: [kohlkreatives](https://www.kohlkreatives.com/shop/the-flex-collection) [Kohl Kreatives](https://www.trendhunter.com/trends/quickie-stickies-sunless) launched the Flex Collection equipped with [flexible makeup brushes](https://www.trendhunter.com/trends/blendsmart). The company aims to create more makeup application opportunities for folks with motor impairments. The new collection features brushes with a flexible and comfortable design and easy grips. In addition, the accessible makeup brush collection is made with soft vegan fibers, designed to give users an airbrushed finish. Each brush is designed with an [ergonomic grip design](https://www.trendhunter.com/trends/tilt-beauty) to ensure the user does not drop the brush mid-application. They also stand up on their own for easy access when they are not in use. The Flex Collection includes large and small triangle brushes, a large square brush, a small circle brush, and a diamond-shaped brush. Image Credit: Kohl Kreatives ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 49% | Activity: 23% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Accessible Makeup Tools:** Creating makeup tools that can be easily used by individuals with motor impairments. - **Flexible Makeup Brushes:** Designing makeup brushes that feature flexible bristles to improve precision during application. - **Vegan Beauty Products:** Developing beauty products that are cruelty-free and made with vegan fibers. ### Who This Affects Most - **Beauty:** Integrating designs of flexible makeup brushes for those with motor disabilities to improve inclusivity for the population. - **Disability Assistance:** Creating tools specifically for individuals with motor impairments to increase independence and access to the realm of beauty. - **Vegan Product Industry:** Catering to the rising trend of cruelty-free products with the creation of makeup brushes made with vegan fibers. ## Related on Trend Hunter - [Calligraphic Beauty Brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes.md) - [3D-Printed Makeup Brushes](https://www.trendhunter.com/trends/futura-avant-lab.md) - [Fingerprint Application Tools](https://www.trendhunter.com/trends/fingermimicking-makeup-applicators.md) - [Dynamic Eyeshadow Brushes](https://www.trendhunter.com/trends/texen-beauty-partners.md) - [Precision Beauty Tools](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes.md) - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md) - [Ergonomic Beauty Brands](https://www.trendhunter.com/trends/tilt-beauty.md) - [Motorized Rotating Makeup Brushes](https://www.trendhunter.com/trends/blendsmart.md) - [Dexterity-Aiding Toothbrush Add-Ons](https://www.trendhunter.com/trends/accessories-handles.md)