# Japanese Cheek Slimmers The 'Kogao Pad Super' Reduces the Appearance of Saggy Faces By Cody Turner | Published 2012-08-11 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/kogao-pad-super References: [ohgizmo](http://www.ohgizmo.com/2012/07/30/kogao-pad-super-promises-to-get-rid-of-your-facial-bulges/) & [japantrendshop](http://www.japantrendshop.com/kogao-slim-face-pad-super-p-1454.html) A new product is on the market that helps get rid of those saggy, unwanted and chubby checks, with the 'Kogao Pad Super' [cheek slimmer](https://www.trendhunter.com/trends/sculpting-neck-jawline-mask). This product is designed to help [reduce the appearance of aging](https://www.trendhunter.com/trends/face-smoothing-patches) in women, though I'm sure it can be used on men as well. Developed in Japan, the Kogoa Pad is meant to be applied to your face for five minutes a day, every day. The company claims that it will keep your face "thin and cute" by "smoothing" out the way your face looks. Coming in just a pink version, you apply the foam headpiece onto your face and the polyurethane foam does the rest for you. This piece is perfect for those looking for a [facelift without paying for cosmetic surgery](https://www.trendhunter.com/trends/noninvasive-facelift). ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 58% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Facial Slimming Devices:** Devices aimed at slimming the face will continue to rise in popularity and offer an alternative to cosmetic surgery. - **Aging Prevention Products:** The market for products promising to prevent signs of aging will continue to grow as consumers look for non-invasive options. - **Beauty Products Focused on Specific Body Parts:** As consumers become more targeted in their beauty needs, we can expect to see more products focusing on specific body parts like cheeks and necks. ### Sectors Adopting This - **Beauty and Personal Care:** This industry can continue to innovate by developing more targeted beauty products, like cheek slimmers, in order to meet consumer demand. - **Medical Devices:** The rise of non-invasive beauty solutions, like facial slimming devices, presents an opportunity for medical device companies to enter the beauty market. - **Fashion and Apparel:** As consumers look for more targeted beauty solutions, the fashion and apparel industry can begin to incorporate these products into their offerings and marketing strategies. ## Related on Trend Hunter - [Firmness-Enhancing Beauty Masks](https://www.trendhunter.com/trends/ems-technology.md) - [Firming Lower Face Masks](https://www.trendhunter.com/trends/the-uplift-mask.md) - [Jawline-Sculpting Gel-Serums](https://www.trendhunter.com/trends/shapeshift.md) - [Sculpting Facial Serums](https://www.trendhunter.com/trends/face-sculpting-serum.md) - [Facial Contouring Tools](https://www.trendhunter.com/trends/joanna-czechs-facial-massager.md) - [Anti-Aging Beauty Patches](https://www.trendhunter.com/trends/face-smoothing-patches.md) - [Novel Noninvasive Facelifts](https://www.trendhunter.com/trends/noninvasive-facelift.md) - [Depuffing Mung Bean Masks](https://www.trendhunter.com/trends/mung-bean-cooling.md) - [De-Puffing Mini Skincare Gadgets](https://www.trendhunter.com/trends/nuface.md)