# Cake-Inspired Sweet Ales Tastykake Koffee Kake Ale Has Notes of Pound Cake and Cinnamon By Laura McQuarrie | Published 2023-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/koffee-kake-ale References: [snackandbakery](https://www.snackandbakery.com/articles/110335-victory-brewing-company-partners-with-tastykake-for-seasonal-release) & [victorybeer](http://www.victorybeer.com)  [Victory Brewing Company](https://www.trendhunter.com/trends/functional-chewing-gum1) teamed up with [Tastykake](https://www.trendhunter.com/trends/tastykake-christmas-products) to create Koffee Kake Ale, a new brew for fans who love baked goods. This brew captures the essence of Tastykake's Koffee Kake Cupkake in the form of a sweet ale with notes of pound cake and cinnamon. "Brand crossovers are on the rise in craft for the unique and special value they bring to drinkers," says Kelly Irvine, brand manager of Victory Brewing Company. Tastykake Koffee Kake Ale is set to be released at [Victory Brewing Co.](https://www.trendhunter.com/trends/aviron-victory-treadmill) taprooms on December 22nd, and fans are invited to join for first tastes, pairings and giveaways— the first 10 consumers in attendance at each of Victory's Taprooms on the 22nd will get special and limited co-branded prize packs. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 5% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Brand Crossovers in Craft:** Brand crossovers in the craft industry are on the rise as they bring unique and special value to drinkers. - **Cake-inspired Beers:** Breweries are introducing cake-inspired beers to cater to fans who love baked goods, offering flavors like pound cake and cinnamon in a refreshing beverage. - **Limited Edition Collaborations:** Breweries and food brands are teaming up to create limited edition collaborations, giving fans the opportunity to taste and experience unique flavor combinations in their favorite beverages. ### Where This Applies - **Craft Beer:** The craft beer industry is embracing brand crossovers, introducing cake-inspired beers and collaborating with food brands to create unique and limited edition brews. - **Food and Beverage:** The food and beverage industry is witnessing an increase in collaborations between breweries and food brands, resulting in cake-inspired beers and other unique flavor combinations. - **Hospitality:** Hospitality businesses, such as taprooms, can leverage limited edition beer collaborations and brand crossovers to attract customers, offering them exclusive tasting experiences and co-branded merchandise. ## Related on Trend Hunter - [Cake-Infused Sour Ales](https://www.trendhunter.com/trends/cake-sour-ale.md) - [Cinnamon-Infused Blonde Ales](https://www.trendhunter.com/trends/blonde-ale.md) - [Vanilla Coffee Cream Ales](https://www.trendhunter.com/trends/vanilla-coffee-cream-ale.md) - [Festive Cake-Flavored Beers](https://www.trendhunter.com/trends/cake-flavored-beer.md) - [Dessert-Inspired Beers](https://www.trendhunter.com/trends/brewdog-x-candy-kittens-eton-mess-new-england-ipa.md) - [Sticky Bun-Flavored Stouts](https://www.trendhunter.com/trends/pastry-stout.md) - [Co-Branded Candy-Flavored Ales](https://www.trendhunter.com/trends/caramel-creams-ale.md) - [Coffee-Inspired Beer Packs](https://www.trendhunter.com/trends/dunkin-and-harpoon-brewery.md) - [Biscuit-Flavored Beers](https://www.trendhunter.com/trends/biscuit-ale.md)