# Doodled Food Branding Koel Fresh Packaging is Infused with a Playful Palate of Creativity By Amelia Roblin | Published 2012-08-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/koel-fresh-packaging References: [thedieline](http://www.thedieline.com/blog/2012/8/1/koel-fresh.html) & [dotkite.eu](http://www.dotkite.eu/) It's rarely enough anymore to provide a picture of succulent fruits amidst a beverage's branding; examples like Koel Fresh packaging really make you realize that consumer tastes are changing. Dot Kite Lab worked on the delightful visual identity of these delicious drinks, opting for the [pure and modern look](https://www.trendhunter.com/trends/mockly) of a handful of balanced aesthetic features. White space was a must, communicating the qualities of health and purity. A single -- and very vibrant -- color was chosen to decorate each label. This is to keep consistency with the simplicity and clarity of the Koel Fresh packaging, but all the while infusing it with a sensory punch. A touch of controlled detailing in the form of little [clustered fruit-shaped illustrations](https://www.trendhunter.com/trends/gulf-union-foods) speaks of the complexity and the creativity of the juices' flavors. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 57% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Minimalist Packaging:** There is a trend towards using white space and simple aesthetics in packaging, communicating health and purity. - **Vibrant Color Design:** Using a single vibrant color in packaging design can create consistency and add a sensory punch to the product. - **Illustrated Packaging:** Adding small, clustered fruit-shaped illustrations to packaging design can showcase the complexity and creativity of flavors. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can incorporate minimalist packaging, vibrant color design, and illustrated elements to enhance their branding and attract customers. - **Graphic Design:** Graphic designers have opportunities to create visually appealing packaging by utilizing minimalist design, vibrant colors, and illustrations. - **Marketing and Advertising:** Marketing and advertising professionals can explore the use of minimalist packaging, vibrant color design, and illustrated elements to create engaging brand identities for their clients. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Product Packaging Updates](https://www.trendhunter.com/trends/cocoyo-packaging.md)