# Bear-Starring Pancake Ads This Ad Spot from Kodiak Cakes Stars a 1300-Pound Grizzly Bear By Ell Smith | Published 2021-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kodiak-cakes1 References: [adweek](https://www.adweek.com/creativity/in-its-latest-freewheeling-ad-harmon-brothers-cast-a-1300-pound-grizzly/) & [kodiakcakes](https://kodiakcakes.com/) There's no better way to represent the strength that a protein-filled diet can provide than to utilize a 1300-pound grizzly bear, and that is exactly what [Kodiak Cakes](https://www.trendhunter.com/trends/kodiak-cakes-1) did in its latest ad spot. Serving as more of a [short film than an ad spot](https://www.trendhunter.com/trends/craft-sportswear-brand-film), this two a a half minute piece follows a family of four, with a pet grizzly bear, as they attempt to feed their young children a balanced diet. Due to the physical nature of being lumber jacks, this family needs to get a heathy start to the day, and the ad recommends the brand's [protein-filled pancakes](https://www.trendhunter.com/trends/high-protein-pancakes) are the way to go. Ultimately, the ad aims to remind consumers that eating well doesn't have to feel like a chore. Image Credit: Kodiak Cakes ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 16% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Animal Advertising:** Incorporating animals in advertising campaigns is a trend that can capture consumer attention and increase brand awareness. - **Protein-fueled Diets:** The trend towards diets that are higher in protein is an opportunity for food companies to create new products and differentiate themselves in the market. - **Storytelling Ads:** Creating short film-style ads that connect with consumers emotionally is a trend that can set brands apart and create loyal customers. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the trend towards protein-filled diets by developing new products and marketing campaigns that highlight their nutritional benefits. - **Advertising and Marketing:** Incorporating animals in advertising campaigns, telling emotionally-charged stories, and using new technologies like VR to create immersive experiences are all trends that advertising and marketing firms can leverage for their clients. - **Entertainment:** Creating short films that blend entertainment with product advertising is a trend that entertainment companies can take advantage of to create new and compelling content for their audiences. ## Related on Trend Hunter - [Convenient Kids Breakfast Items](https://www.trendhunter.com/trends/kodiak-cakes-1.md) - [Whole Grain Protein-Packed Snacks](https://www.trendhunter.com/trends/kodiak-products.md) - [Nourishing Nutty Oatmeal Products](https://www.trendhunter.com/trends/kodiak-apple-brown-sugar-pecan-oatmeal.md) - [Heroic Protein Commercials](https://www.trendhunter.com/trends/the-big-hill.md) - [Protein-Enriched Granolas](https://www.trendhunter.com/trends/proteinpacked-granola.md) - [Power-Packed Yogurt Ads](https://www.trendhunter.com/trends/surprising-strength.md) - [Bear Spray Education Ads](https://www.trendhunter.com/trends/sabres-frontiersman.md) - [Comforting Oat Bar Ads](https://www.trendhunter.com/trends/campaign-for-bobos.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md)