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# Film Roll-Inspired Printers
The Conceptual 'Kodak Memory' Grayscale Printer is Nostalgic

By Michael Hemsworth | Published 2021-10-05 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/kodak-memory
References: [yankodesign](https://www.yankodesign.com/2021/10/05/kodak-memory-grayscale-printer-is-a-palm-sized-bundle-of-nostalgic-joy-for-millennials/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29)

Creating physical keepsakes has continued to become more important for digital natives like Millennials and Generation Z consumers, which is something the conceptual '[Kodak Memory](https://www.trendhunter.com/trends/mobile-instant-photo-printer)' grayscale printer is designed to help with. The printer is shaped like a roll of film and maintains a handheld construction that can be easily brought with the user wherever they go. The peripheral can be used for [printing out black-and-white photographs](https://www.trendhunter.com/trends/polaroid-trance-camera) in a wireless manner through a compatible smartphone app to bring photography to life.

The conceptual 'Kodak Memory' grayscale printer is the design work of Minsu Kim, Yeonju Do and Sunjin Baek, and draws aesthetic inspiration from the namesake brand's [rolls of film](https://www.trendhunter.com/trends/kodak-kodacolor-film) to harken back to the technology of yesteryear.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 99% | Activity: 99% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What's Driving This Trend

- **Physical Keepsakes:** The trend of creating physical keepsakes for digital natives provides opportunities for innovative printers like the Kodak Memory grayscale printer.
- **Wireless Printing:** The trend of wireless printing through smartphone apps presents disruptive opportunities for printer technology such as the Kodak Memory grayscale printer.
- **Nostalgic Design:** The trend of incorporating nostalgic design in modern technology creates opportunities for designers to create unique and attractive products like the Kodak Memory grayscale printer.

### Who This Affects Most

- **Printers:** The printer industry can benefit from disruptive innovations like the Kodak Memory grayscale printer, which caters to the trend of physical keepsakes and wireless printing.
- **Smartphone Accessories:** The smartphone accessory industry can capitalize on the trend of wireless printing through smartphone apps by creating compatible products with the Kodak Memory grayscale printer.
- **Design:** The design industry can explore opportunities in creating nostalgia-driven products like the Kodak Memory grayscale printer to cater to the needs of digital natives.

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