# Photography Brand Suitcases This Conceptual Kodak Luggage Follows the Brand's Design Aesthetic By Michael Hemsworth | Published 2023-03-22 | World Source: Trend Hunter, https://www.trendhunter.com/trends/kodak-luggage References: [yankodesign](https://www.yankodesign.com/2023/03/21/these-kodak-travel-cases-let-you-have-memorable-kodak-moments-by-exploring-the-world/?utm_source=rss&utm_medium=rss&utm_campaign=these-kodak-travel-cases-let-you-have-memorable-kodak-moments-by-exploring-the-world)  The conceptual [Kodak](https://www.trendhunter.com/trends/kodak-c400r-bluetooth-speaker) luggage has been designed by Hypt Design and Andy Kim as a series of suitcases for travelers to incorporate into their collection as a way to keep essentials stylishly stowed during a trip. The luggage collection consists of three styles that range from a small carry-on to a large check-in case, which are all designed in the [signature Kodak yellow color](https://www.trendhunter.com/trends/sunshine-yellow). The cases are each emblazoned with the brand's logo and are also embossed with it to give each suitcase an instantly recognizable silhouette. The conceptual Kodak luggage all features [hardshell designs](https://www.trendhunter.com/trends/uncompromisingly-light-campaign) to maximize rigidity and keep internal items protected from damage during travel. Hypt Design commented on the luggage designs saying, "The project was carried out with two goals: utilization of Kodak brand assets and satisfaction of the essence of luggage products." ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 99% | Activity: 96% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Brand-designed Luggage:** Opportunity for brands to expand into luggage collections, offering customers a new way to showcase their loyalty. - **Embossed Logos on Luggage:** Opportunity for businesses to enhance brand recognition by incorporating embossed logos onto luggage designs. - **Hardshell Luggage:** Opportunity for luggage companies to innovate by creating new and innovative hardshell designs that protect travelers' belongings in transit. ### Sectors Adopting This - **Photography:** Opportunity for photography brands to branch out into new product lines, such as luggage, that showcase their design aesthetic. - **Luggage:** Opportunity for luggage companies to partner with brands and incorporate their logos and design aesthetic into their own product lines. - **Travel Accessories:** Opportunity for companies in the travel accessory industry to innovate by creating new and stylish designs that appeal to consumers looking to showcase their brand loyalty. ## Related on Trend Hunter - [Building Block-Inspired Suitcases](https://www.trendhunter.com/trends/lego-luggage.md) - [Timepiece-Inspired Suitcases](https://www.trendhunter.com/trends/casio-aeroease.md) - [Playful Sushi-Inspired Suitcases](https://www.trendhunter.com/trends/sushi-suitcases.md) - [Chic Shadow Effect Suitcases](https://www.trendhunter.com/trends/suitcase-of-the-light.md) - [Colorful Retro Luxury Suitcases](https://www.trendhunter.com/trends/holiday-handcarry.md) - [Condiment-Inspired Luggage Collections](https://www.trendhunter.com/trends/herschel-x-heinz.md) - [Sleek See-Through Suitcases](https://www.trendhunter.com/trends/translucent-luggage.md) - [Vibrant Carry-On Luggage Prints](https://www.trendhunter.com/trends/carryon-luggage-prints.md) - [Stylish Hard-Shell Trunks](https://www.trendhunter.com/trends/bounce-checkin-trunk.md)