# Modernized Pocket Cameras The Kodak Instamatic Redesign Concept Upgrades the Classic Camera By Michael Hemsworth | Published 2017-05-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/kodak-instamatic References: [yankodesign](http://www.yankodesign.com/2017/05/19/a-classic-yet-class-apart-camera/) Photography these days is predominantly done with a smartphone, but purists who still appreciate the functionality of a standalone camera will be pleased to see this [Kodak](https://www.trendhunter.com/trends/kodak-super-8-camera) Instamatic redesign concept. Taking the original Kodak Pocket Instamatic from the 70s and giving it a modern overhaul, the new concept features the same [36 exposure film format](https://www.trendhunter.com/trends/kodak-kodacolor-film) and features a sleek metal finish over the original plastic option. Designed by Hoyean Kim and [PDF HAUS](https://www.trendhunter.com/trends/nikon-coolpix-100-remake), the Kodak Instamatic redesign concept modernizes a classic piece of photography equipment to make it relevant for consumers of today. With a distinct focus on convenience maintaining a strong market share, the introduction of retro products that boast a more careful approach to technology could help sway some consumers to rethink their choice. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 46% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What's Driving This Trend - **Retro Camera Revival:** The Kodak Instamatic redesign concept demonstrates the trend of reviving retro cameras with modern updates, appealing to nostalgic consumers. - **Convenience-focused Photography:** The modernized pocket camera trend highlights a shift towards compact and convenient camera options that still offer high-quality photography capabilities. - **Blending Old and New:** The concept of updating classic photography equipment with contemporary design elements shows the trend of blending old and new technologies to appeal to a wider audience. ### Who This Affects Most - **Camera Manufacturing:** The modernized pocket camera trend presents an opportunity for camera manufacturers to capitalize on nostalgia and create updated versions of classic camera models. - **Film Photography:** The retro camera revival trend can benefit the film photography industry by attracting consumers who appreciate the analog experience and film format. - **Design and Technology:** The blending of old and new trend offers opportunities for designers and technology experts to collaborate in creating unique, modernized products with a vintage appeal. ## Related on Trend Hunter - [Minimalist Industrial Cameras](https://www.trendhunter.com/trends/instant-camera-concept.md) - [Dedicated Content Creator Cameras](https://www.trendhunter.com/trends/instapocket.md) - [Modernized Video Cameras](https://www.trendhunter.com/trends/kodak-super-8-camera.md) - [Vintage-Inspired Instant Cameras](https://www.trendhunter.com/trends/instax-mini-99.md) - [Memory-Making Retro Camera Concepts](https://www.trendhunter.com/trends/duo-modular.md) - [Modular Point-and-Shoot Cameras](https://www.trendhunter.com/trends/modular-camera.md) - [Translucent Pocket Cameras](https://www.trendhunter.com/trends/clearcam.md) - [Sleek Instant Print Cameras](https://www.trendhunter.com/trends/kodak-printomatic.md) - [Vintage-Inspired Instant Cameras](https://www.trendhunter.com/trends/instax-evo-cinema.md)