# Hybrid Instant Cameras As the Kodak PRINTOMATIC Captures a Photo, It Prints the Previous Shot By Laura McQuarrie | Published 2017-09-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/kodac-printomatic References: [engadget](https://www.engadget.com/2017/09/12/kodak-printomatic-instant-camera/) & [kodak](http://www.kodak.com/US/en/Consumer/Products/Instant-Print-Cameras/Printomatic/default.htm) The [Kodak](https://www.trendhunter.com/trends/kodak-smile) PRINTOMATIC is an all-new modernized instant camera that's being touted as an "all-in-one photography" tool. The PRINTOMATIC takes the form of a 10-megapixel point-and-shoot camera that prints the previous shots as new ones are being taken. Just as the [iconic Polaroid camera](https://www.trendhunter.com/trends/polaroid-now1) captured hearts for its straightforward approach to photography, the PRINTOMATIC boasts user-friendly features like automatic sensors that will activate the camera's flash in conditions of low light. As a [hybrid camera and printer](https://www.trendhunter.com/trends/fujifilm-instax-mini-link-3), the PRINTOMATIC needs to be loaded with KODAK ZINK Photo Paper to produce water- and tear-resistant photos; otherwise, the all-in-one camera calls for no ink cartridges or toners. The PRINTOMATIC has some similarities to the Polaroid Snap, although this new product boasts a slightly different configuration and a fresh design that is available in both yellow and gray. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 47% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Hybrid Instant Cameras:** The market for hybrid instant cameras provides an opportunity for companies to innovate and modernize traditional instant photography. - **Automatic Sensors for Low Light Photography:** The integration of automatic sensors for low light photography presents an opportunity for companies to improve user experience and streamline the photography process. - **Water- and Tear-resistant Photos:** The trend towards water- and tear-resistant photo paper presents an opportunity for companies to innovate in the printing industry and provide more durable products. ### Industries Being Reshaped - **Photography:** The photography industry can explore new technologies to modernize instant cameras and improve user experience. - **Printing:** The printing industry can explore opportunities to innovate in photo paper technology by developing water- and tear-resistant products. - **Consumer Electronics:** The consumer electronics industry can explore opportunities to create hybrid products, like the PRINTOMATIC, that combine traditionally separate technologies in new ways. ## Related on Trend Hunter - [Rechargeable Instant Print Cameras](https://www.trendhunter.com/trends/kodak-smile.md) - [Doll-Inspired Retro Instant Cameras](https://www.trendhunter.com/trends/barbie-instant-camera.md) - [Pocket-Sized Smartphone Printers](https://www.trendhunter.com/trends/mobile-instant-photo-printer.md) - [Kid-Friendly Instant Cameras](https://www.trendhunter.com/trends/myfirst-camera-insta-wi.md) - [Retro Hybrid Instant Cameras](https://www.trendhunter.com/trends/sofort-2.md) - [Digital-Film Hybrid Cameras](https://www.trendhunter.com/trends/fujifilm.md) - [Hybrid Mini Instant Cameras](https://www.trendhunter.com/trends/hybrid-mini-instant-cameras.md) - [Instant Action Camera Printers](https://www.trendhunter.com/trends/insta360-ace-pro-2-pocket-printer.md) - [Hybrid Instant Cameras](https://www.trendhunter.com/trends/leica-sofort-2.md)