# RTD Cocktail Glasses The Kocktail Glass is Meant to Be Kept and Reused After Consumption By Laura McQuarrie | Published 2026-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kocktail-glass References: [conveniencestore](https://www.conveniencestore.co.uk/products/kocktail-launches-innovative-premium-glass-rtd-range/721643.article) & [kocktail](https://kocktail.co.uk/collections/bottled-cocktails)  Most drinkers know the ready-to-drink cocktail experience begins with cracking open an aluminum can, sipping, then tossing the empty packaging into the recycling, but small-batch cocktail brand Kocktail is bringing a fresh experience to [RTDs](https://www.trendhunter.com/trends/jammy-red-wine-x-cola) with the Kocktail [Glass](https://www.trendhunter.com/trends/pint-glass-1). Launching soon, the Kockctail Glass will introduce three 100ml serves designed to offer a standard-sized cocktail in a just-add-ice vessel that can be kept beyond first use. The range will debut with a Negroni, an Old Fashioned and a Margarita, delivering a premium cocktail experience from the comfort of home—and without the need to purchase a full-sized spirits bottle. Thanks to this novel format, an alternative to [cans and pouches](https://www.trendhunter.com/trends/portable-cocktail-packets), the Kocktail Glass will be exempt from the UK's Deposit Return Scheme for single-use drinks containers. ## Trend Insights (Trend Hunter) - Score: 8.7/10 - Popularity: 88% | Activity: 90% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Reusable Cocktail Packaging:** Premium RTD brands are transforming containers into keepsakes, creating room for packaging that extends product value beyond a single drinking occasion. - **Single-serve Premiumization:** Small-format cocktails are making high-end mixed drinks more accessible at home, opening possibilities for indulgent portion control without full-bottle commitments. - **Regulation-aware Packaging:** Exempt container formats are reshaping beverage packaging strategies as brands look for differentiated ways to reduce compliance friction while elevating experience. ### Sectors Adopting This - **Alcoholic Beverages:** The RTD category is moving beyond cans into more refined vessels, signaling demand for products that blend convenience with bar-quality presentation. - **Packaging Design:** Durable, reusable formats are gaining relevance as packaging becomes part of the consumer experience rather than a disposable afterthought. - **Home Entertaining:** Ready-made cocktails in reusable glassware support a more polished at-home hosting experience, bridging convenience retail with premium hospitality cues. ## Related on Trend Hunter - [Canned Scotch Whiskey Spirits](https://www.trendhunter.com/trends/table-whisky.md) - [RTD Vodka Seltzers](https://www.trendhunter.com/trends/vodka-seltzers.md) - [Nostalgic Canned Cocktails](https://www.trendhunter.com/trends/all-shook-up-cocktail.md) - [Real-Ingredient RTD Margaritas](https://www.trendhunter.com/trends/brewts.md) - [Canned Tequila Spritz Variants](https://www.trendhunter.com/trends/el-jimador-tequila-spritz.md) - [Award-Winning Colorful RTD Beverages](https://www.trendhunter.com/trends/blue-sky-miners.md) - [Ready-to-Mix Cocktail Kits](https://www.trendhunter.com/trends/pick-n-spritz.md) - [Mezcal-Based Margarita Refreshments](https://www.trendhunter.com/trends/zacalita.md) - [Mushroom-Based Food Preservation Solutions](https://www.trendhunter.com/trends/chiber-mushroom-extract.md)