# Branded Restaurant Plush Toys The Outback Steakhouse Koala on a Walla Starts a New Tradition By Michael Hemsworth | Published 2023-12-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/koala-on-a-walla References: [chewboom](https://www.chewboom.com/2023/12/08/outback-is-giving-away-1000-koala-on-the-walla-plush-toys-starting-december-8-2023/) & [outback](https://www.outback.com)  The [Outback Steakhouse](https://www.trendhunter.com/trends/outback-steakhouse-boomerang-menu) [Koala](https://www.trendhunter.com/trends/koala) on a Walla has been announced by the restaurant brand as a new yearly tradition that avid fans are sure to embrace. The [plush toy](https://www.trendhunter.com/trends/urupochachan) features a custom-made profile that boasts a cute koala profile complete with an Outback Steakhouse-branded Santa hat. The brand has crafted lore surrounding the toy, which encourages consumers to keep it in their home as a reminder to be good because it's watching and will decide who deserves dining rewards. The Outback Steakhouse Koala on a Walla is limited to just 1,000 examples that are being offered by the brand via a social media campaign where entrants only need to comment to be entered. The campaign is taking place from December 8 through 15, 2023. Image Credit: Outback ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 58% | Activity: 76% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Custom-made Plush Toys:** The Outback Steakhouse Koala on a Walla introduces custom-made plush toys as yearly collectibles for brand enthusiasts. - **Branded Santa Hats:** The Outback Steakhouse Koala on a Walla showcases branded Santa hats as a unique feature on their plush toy collectibles. - **Limited Edition Campaigns:** The Outback Steakhouse Koala on a Walla utilizes limited edition campaigns through social media to create exclusivity and drive consumer engagement. ### Industries Being Reshaped - **Restaurant Industry:** The Outback Steakhouse Koala on a Walla trend presents disruptive innovation opportunities for the restaurant industry to enhance brand loyalty through limited edition collectibles. - **Toy Industry:** The Outback Steakhouse Koala on a Walla trend opens up opportunities for the toy industry to collaborate with restaurant brands and create custom-made plush toys as collectible merchandise. - **Social Media Industry:** The Outback Steakhouse Koala on a Walla trend offers disruptive innovation opportunities for the social media industry by leveraging limited edition campaigns to drive user participation and brand awareness. ## Related on Trend Hunter - [Holiday Tradition QSR Toys](https://www.trendhunter.com/trends/shake-shack-cris-crinkle-cut.md) - [Celebratory Throwback Restaurant Menus](https://www.trendhunter.com/trends/outback-steakhouse-boomerang-menu.md) - [Festive Steakhouse Menus](https://www.trendhunter.com/trends/outback-steakhouse-holiday-menu.md) - [Steak-Centric Winter Menus](https://www.trendhunter.com/trends/steakcation-menu.md) - [Plush Toy QSR Meals](https://www.trendhunter.com/trends/squishmallows-happy-meal.md) - [World Wonder Menus](https://www.trendhunter.com/trends/great-barrier-eats.md) - [Australian Landscape-Inspired Homeware](https://www.trendhunter.com/trends/koala.md) - [Ocean-Themed Restaurant Menus](https://www.trendhunter.com/trends/great-barrier-eats-menu.md) - [QSR Plush Toy Offerings](https://www.trendhunter.com/trends/squishmallows-return.md)