# AI-Based Experiential Campaigns #KnowtheSigns Uses AI to Raise Awareness on World Diabetes Day By Laura McQuarrie | Published 2023-11-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/knowthesigns References: [prnewswire](https://www.prnewswire.co.uk/news-releases/pg-health-commemorates-world-diabetes-day-2023-with-innovative-ai-based-experiential-campaign-knowthesigns-301972794.html) & [pgamaphc.jebbit](https://pgamaphc.jebbit.com/cah5uhwo?L=Owned+Web&JC=Neurobion+Self+Screening+Tool)  To coincide with World Diabetes Day 2023, P&G Health created the #KnowtheSigns campaign to help consumers and health professionals better understand the connection between diabetes, pre-diabetes, Peripheral Neuropathy (PN) and Vitamin B deficiency. "An estimated one in two diabetics and one in 10 pre-diabetics are estimated to suffer from Peripheral Neuropathy," says Aalok Agrawal, Senior Vice-President, P&G Health (Asia Pacific, India, Middle East & Africa,) "A key barrier we have recognized is that pre-diabetic and diabetic patients are often unaware of their symptoms, which leads to delay in seeking treatment, and a resultant impact on quality of life." The #KnowtheSigns campaign leverages artificial intelligence to make the invisible condition of PN and Vitamin B deficiency visible, as well as more relatable to the average consumer. The campaign includes a 'See what they feel' Photo Exhibit, as well as a simulated 'Touch Room.' ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 40% | Activity: 64% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **AI-based Experiential Campaigns:** Leveraging artificial intelligence to make invisible conditions visible and relatable to consumers. - **Raising Awareness:** Using AI to educate consumers and health professionals on the connection between diabetes, pre-diabetes, PN, and Vitamin B deficiency. - **Engaging Experiences:** Creating interactive exhibits and simulated rooms to provide experiential learning opportunities. ### Where This Applies - **Healthcare:** Applying AI technology to educate and raise awareness about medical conditions. - **Marketing:** Utilizing experiential campaigns to engage consumers and increase brand awareness. - **Technology:** Developing innovative AI applications to enhance consumer understanding and experiences. ## Related on Trend Hunter - [AI-Driven Diabetes Systems](https://www.trendhunter.com/trends/diabetespro.md) - [AI-Driven Probiotic Campaigns](https://www.trendhunter.com/trends/florastor-innard-city.md) - [Healthcare AI Screenings](https://www.trendhunter.com/trends/diabetic-eye-disease.md) - [AI-Powered Pain Visualization Experiences](https://www.trendhunter.com/trends/art-of-release.md) - [Diabetes Awareness-Focused Campaigns](https://www.trendhunter.com/trends/american-diabetes-association.md) - [AI-Driven Metabolic Health Apps](https://www.trendhunter.com/trends/january-ai-app.md) - [Portable AI-Powered Healthcare Devices](https://www.trendhunter.com/trends/aipowered-healthcare.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/extraordinary-is-out-there.md) - [Diabetes-Related Eye Disease Campaigns](https://www.trendhunter.com/trends/prevent-blindness.md)