# Eccentric Athleticwear Editorials The Know the Way Tendencias Fashion Story Features Bold Prints By Jana Pijak | Published 2012-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/know-the-way-tendencias References: [fuckingyoung.es](http://fuckingyoung.es/know-the-way/) & [tendenciasfashionmag](http://www.tendenciasfashionmag.com/) The 'Know the Way' Tendencias editorial stars Kaan Tilki. The model is lensed by pho­tog­ra­pher Markus Rico, who captures him in a vibrant portrait series that exudes a strong sense of youthful energy and personal style. Kaan is outfitted by stylist Xavi Reyes, who dresses him in [pattern-clashing pairings](https://www.trendhunter.com/trends/vitesse) made up of colorful separates and patterned accent pieces. Embracing the fashion world's affinity for visually bold prints, this editorial showcases athleticwear in a modern and unexpected way. The 'Know the Way' Tendencias fashion story is effortlessly cool, exuding an easy elegance and shining a light on versatile and wearable casuals. From [unconventional silhouettes](https://www.trendhunter.com/trends/shapes-we-take) and graphically generated prints to sports equipment props, this forward-thinking photo shoot is the exact opposite of boring. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 64% | Activity: 54% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Bold Athletic Prints:** The trend is in bold athletic prints for youthful energy and personal style in everyday wear. - **Pattern-clashing Separates:** The trend is mixing and matching pattern-clashing separates for versatile and wearable casuals. - **Unconventional Silhouettes:** The trend is in using unconventional silhouettes and graphically generated prints in athleticwear to create a modern and unexpected style. ### Where This Applies - **Athletic Apparel:** The athletic apparel industry can capitalize on the trend of using bold prints and unconventional silhouettes. - **Fashion Photography:** The fashion photography industry can capitalize on the trend of showcasing pattern-clashing separates in a visually bold manner. - **Sports Equipment Manufacturing:** The sports equipment manufacturing industry can capitalize on the trend of incorporating sports equipment props in fashion shoots to promote athletic participation. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md) - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)